Unified Media is
an innovative and cross-platform journalism and telecommunications
education that Ball State provides to students.
All participating student
media organizations collaborate together in the Unified Media Lab to provide the latest news and media
coverage for the Ball State community in a variety of platforms and publications,
such as broadcast, print, digital, mobile, and tablet.
Freshmen and sophomores use the lab for media skills
classes, and juniors and seniors participating in immersion classes staff the
newsroom alongside student media members.
The iDesk model is a centralized assignment command center
that allows iDesk editors to work with all student media outlets to curate
content across all platforms. Through this model, students from various journalism
and telecommunications disciplines are trained to apply their education
about the integrated nature of today’s news environment.
Beyond the newsroom, students are learning about advertising,
sales, and harnessing data to grow audiences and drive results. Student sales
executives work with real clients, close real deals, and get real results. Learn
more about the integrated sales organization.
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