All undergraduate students majoring in journalism, public relations, advertising, or journalism education take JOURN 101, Media and American Society, an introductory course that explores the foundations of media industries, technology, and content.
Students interested in working for news organizations (newspaper, broadcast, or online) also take a 28-hour core program, which emphasizes emerging media journalism and is followed by advanced courses in specialty tracks: journalism graphics, magazine, news editorial, or photojournalism. The News Track is a joint program between the Departments of Journalism and Telecommunications, which allows student to complete a dual major in journalism and telecommunications.
As an advertising student, you'll learn how advertising works and how to make ads that work. Whether it's account management, creative, or media planning, you'll learn the skills necessary to emerge ready to enter the competitive advertising world, land your first job, make immediate contributions, and grow within the profession.
Combining theoretical and practical approaches, the public relations major is one of the largest in the Department of Journalism. Students are prepared through coursework and practical experience in ethics, strategic planning, law, design, and writing. Students learn public relations from a multicultural perspective, embracing diversity in all forms in their strategic communication.Our master’s degree program serves a wide range of students, with or without professional media experience or undergraduate degrees in journalism or public relations. We offer Master of Arts degrees in public relations or journalism with specific subject matter emphases available.
Copyright © 2013 Ball State University 2000 W. University Ave. Muncie, IN 47306
800-382-8540 and 765-289-1241