Ever watched a Super Bowl ad and thought, “I’d love to create that”?
Companies are looking for enthusiastic and creative people like you to produce ads and ad campaigns that bring their brand story to life in engaging ways through all types of platforms, including television, radio, smartphones, print, Internet, and social media.
Our faculty, student agencies, and facilities can help you learn how to advertise in a rapidly changing world of communications and technology. Whether you’re interested in copywriting, art direction, account management, audience research, or media planning, we will prepare you for an exciting life as a professional in the fast-paced world of modern advertising.
Read her story.
The advertising world offers careers for all different types, from “idea people” to “people-people” skilled at managing client relationships. Depending on your interest, you’ll choose one of three focus areas of study:
All good advertising is driven by strategy—and all strategy is based on the target audience. Consumer insight is driven by research to understand and reach that key audience. You will learn how to answer questions such as, “What media do people use?” and “What makes people interested in this brand or product?”
Learn how a student sales executive sold nearly $50,000 in revenue in a single semester.
You can apply your skills as soon as you start your college career. All advertising students are invited to participate in:
Adapt, our student-operated advertising agency. At Adapt, you’ll have the chance to create advertising campaigns for real-life products and businesses.
American Advertising Federation, the nation's oldest national advertising trade association. Our chapter gives you a chance to develop valuable leadership skills while working on a national ad competition team.
Both groups meet in the Holden Strategic Communications Center, Ball State’s cutting-edge home for student strategic communication agencies.
Ready to take your first step to a successful career in advertising? Visit our campus to see our facilities and meet our professors and current students. Don’t wait. Schedule your visit today.
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