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AJ 397 Phone: 765-285-4320
Department of Journalism
Art and Journalism Building (AJ), room 300
Ball State University
Muncie, IN 47306
Ph.D. Mass Communication, University of Alabama, 2013
M.A. Integrated Marketing Communications, Emerson College, 2007
B.A. Mass Communication, McMaster University, 2005
Prior to going into academia, he
worked as an assistant product manager in marketing function, General Motors
Korea. As an assistant product manager, he was involved in the pricing, option
packaging, market research, advertising and sales forecasting of Chevrolet
Cruze and Spark.
He began his academic career in
2012 as a faculty member of St. Bonaventure University, where he taught
Introduction to Media, Media Planning, Global Marketing Communication and
Introduction to Integrated Marketing Communications. He joined the Department
of Journalism at Ball State University in 2014.
In research, his primary area of
interest is consumer behavior/psychology with a focus on their use of digital
media (e.g., online brand community, mobile & social media). He attempts to
explore both theoretical and practical dimensions of digital media. He has
mainly used quantitative methodological approaches, including experiment,
survey, and content analysis.
His works have been published by
the Journal of Advertising Research, International Journal of Advertising,
International Journal of Integrated Marketing Communications, Journal of
Marketing Communications, Computers in Human Behavior and CyberPsychology, Behavior
& Social Networking.
Hyuksoo, Kim, Joseph E. Phelps & Doohwang Lee (2013) The Social Cognitive
Approach to Consumers’ Engagement Behavior in Online Brand Community. International Journal of Integrated
Marketing Communications, 5, 7-22.
Cheong, Yunjae, Kihan
Kim & Hyuksoo Kim (2013)
Advertising and Promotion Budgeting during Volatile Economic Conditions:
Factors Influencing the Level of Decentralisation in Budgeting and its
Relations to Budget Size and Allocation. International Journal of
Advertising, 32, 143-162.
Kim, Kihan, Yunjae
Cheong & Hyuksoo Kim (2012) Information
Content of Super Bowl Commercials 2001-2009. Journal of Marketing
Communications, 18, 249-264.
Lee, Doohwang, Hyuksoo Kim & Jungkyu Kim (2012)
The Role of Self-Construal on Consumers’ Electronic Word of Mouth (eWOM) in
Social Networking Sites: A Social Cognitive Approach. Computers in Human
Behavior, 28, 1054-1062.
Doohwang, Hyuksoo Kim &
Jungkyu Kim (2011) The Impact of Online Brand Community Type on Consumer’s
Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online
Brand Community in Online Social Networking Web Sites. CyberPsychology,
Behavior and Social Networking, 14,
Youn, Seounmi & Hyuksoo Kim (2008) Antecedents of
Consumer Attitudes toward Cause Marketing. Journal of Advertising Research, 48, 123-137.
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