Brad King

Brad King

Assistant Professor


Room:AJ 389

Educational Background:
MJ Journalism, University of California at Berkeley, 2000
BS Communication Education, Miami University, 1990

Professional Experience:
King worked as senior web producer and editor for MIT’s Technology Review from 2004 to 2006. He was an author at Osborne/McGraw-Hill in 2003. He was content editor for Streaming Magazine in 2001. He was a staff writer for Wired News from 2000-2002. He was a blogger for Marketing Shift in 2008. He was the founding blogger for MIT’s Technology Review from 2006 to 2007. King was director of Internet operations for Varsity Television in 2004. He was also a blogger for Yahoo in 2003.

Research/Creative/Publication Interests:
New media storytelling, digital storytelling, long form narrative writing, ethics, news writing, distributed storytelling, digital project management, virtual worlds, social media, emerging technologies, on-demand publishing

Research/Creative/Publication Career Highlights:
King wrote a number of books, book chapters, blogs, journal articles, newspaper and magazine columns on such topics as computer gaming, the digital community, building websites, building web teams, technology, newspapers, digital culture, social networks and mobile phones.

King has also won awards including honorable mention for website of the year by the Business/News, Magazine Publisher Association and he received Wired Magazine’s Excellence in Technology Journalism in May 2000.

Thesis/Creative Project Experience and Philosophy:
King's research focuses on emerging technologies, communication and storytelling, in particular the ways in which we use and interact with technology while telling and consuming stories. His current research examines interaction design (e.g. the processes we use to create stories built by multi-media teams), human factors (e.g. the evaluation of usability and pleasure when we create digital projects), as well as the creative, storytelling frameworks necessary to build compelling narratives whether in the fiction or non-fiction realm.

Much of this work uses game and social networking theory to understand the ways in which audiences both interact with products and find new content.

Along with his academic work, he sits on advisory boards that examine the future of book and magazine publishing (e.g., Carnegie Mellon's Entertainment Technology Center), transmedia storytelling (e.g., Storyworld), and entrepreneurial startups (e.g., South by Southwest Interactive's Accelerator).