Department of Journalism

Youngah Lee

Assistant Professor

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AJ 330   Phone: 765-285-9105  

Department of Journalism
Art and Journalism Building (AJ), room 300
Ball State University
Muncie, IN 47306

Educational Background:
PhD Strategic Communication, University of Missouri, Missouri School of Journalism, 2011
MA Strategic Communication, University of Missouri, Missouri School of Journalism, 2008
MA International Relations, Ewha Women’s University, Seoul, Korea, 1999
BA Sociology, Ewha Women’s University, Seoul, Korea, 1997

Professional Experience:
Before joining Ball State in 2014, Lee taught public relations as assistant professor at Indiana Wesleyan University for three years, where she served as an academic advisor for PR majors and a faculty advisor to a nationally recognized PRSSA chapter. She also brings extensive professional experience serving major accounts like Microsoft, Haggen-Daz, and Korean government agencies as a PR consultant.

Research/Creative/Publication Interests: 
Reputation Management, Health Communication, Social Media Transparency, Crisis Communication, University Relations.

Research/Creative/Publication Career Highlights:
Lee has published five peer-reviewed research articles in leading academic journals such as Health Communication, Journal of Public Relations Research, and Journalism & Mass Communication Quarterly. Lee actively participates in academic conferences by Association for Education in Journalism and Mass Communication (AEJMC), and International Public Relations Research (IPPR).

Thesis/Creative Project Experience and Philosophy:
Lee has developed a dynamic research agenda focusing on the role of strategic communication in the achievement of organizations’ goals, specifically in the context of health and university communication.  With a scientist-practitioner perspective from her professional background, her dissertation proposes to test underlying relationships between public relations strategy, reputation, and key publics’ attitudes in the university communication context.