MS Marketing Communications, Roosevelt
BS Mass Communications, Central Missouri
State University, 1978
BS Business Administration, Missouri
Western State College, 1977
has more than 30 years professional experience in public relations and
integrated marketing communication. His
experience includes working for seven years as manager of public affairs at
Abbott Laboratories. He then worked at Searle as the director of international
corporate affairs for two years. Next, Professor Newton spent a decade at Eli
Lilly as the director of marketing communications. He was the executive vice
president at Integrated Marketing Communications for two years. His final stint
in corporate America was at Medtronic, where he served as senior director of
public relations for one year.
Ball State University, Professor Newton’s primary objective is to teach in the
graduate public relations sequence. He often teaches PR 665, PR 605, PR 662 and
PR 620 in both live and online versions.
Newton also chairs the annual Indiana Public Relations Leadership Summit
(IPRLS). IPRLS annually draws leading
national public relations leaders to an all-day conference held at the Ball
State campus in Downtown Indianapolis.
fields of professional specialization are development of public relations
strategies, issues management, crisis communication, health and life sciences
communication, small team leadership, media relations, message development,
writing and editing, and media analysis.
working as a professional in the field of public relations, Newton was responsible
for dealing with crisis communication at both Eli Lilly and Medtronic. He has
years of extensive experience in working as the director of public relations at
numerous companies. Newton earned multiple Eli Lilly Presidential Awards for
excellence in programming. He has given a presentation on the effectiveness of
media relations at ICASE (2008), served as a panel member for an AMA discussion
on public relations (2009), and given a presentation on media relations at ICI
at Ball State University, Newton has developed a specialized graduate level
class in healthcare public relations. He has also been involved in several
independent study classes for graduate students. He is a member of PRSA.
Project Experience and Philosophy:
attending Graduate School at Roosevelt University, Professor Newton completed a
creative project focused on the creation of an integrated marketing
communication plan to launch a start-up business. He is most interested
in thesis/creative projects that can be of use to professionals working in
corporate or agency public relations settings. Projects that challenge conventional wisdom in a rigorous manner are