Jeffrey Newton

Jeffrey Newton



Room:AJ 395

Educational Background:
MS Marketing Communications, Roosevelt University, 1986
BS Mass Communications, Central Missouri State University, 1978
BS Business Administration, Missouri Western State College, 1977

Professional Experience:
He has more than 30 years professional experience in public relations and integrated marketing communication. His experience includes working for seven years as manager of public affairs at Abbott Laboratories. He then worked at Searle as the director of international corporate affairs for two years. Next, Professor Newton spent a decade at Eli Lilly as the director of marketing communications. He was the executive vice president at Integrated Marketing Communications for two years. His final stint in corporate America was at Medtronic, where he served as senior director of public relations for one year.

At Ball State University, Professor Newton’s primary objective is to teach in the graduate public relations sequence. He often teaches PR 665, PR 605, PR 662 and PR 620 in both live and online versions.

Professor Newton also chairs the annual Indiana Public Relations Leadership Summit (IPRLS).  IPRLS annually draws leading national public relations leaders to an all-day conference held at the Ball State campus in Downtown Indianapolis.

Research/Creative/Publication Interests:
Newton’s fields of professional specialization are development of public relations strategies, issues management, crisis communication, health and life sciences communication, small team leadership, media relations, message development, writing and editing, and media analysis.

Research/Creative/Publication Career Highlights:
While working as a professional in the field of public relations, Newton was responsible for dealing with crisis communication at both Eli Lilly and Medtronic. He has years of extensive experience in working as the director of public relations at numerous companies. Newton earned multiple Eli Lilly Presidential Awards for excellence in programming. He has given a presentation on the effectiveness of media relations at ICASE (2008), served as a panel member for an AMA discussion on public relations (2009), and given a presentation on media relations at ICI (2009).

While at Ball State University, Newton has developed a specialized graduate level class in healthcare public relations. He has also been involved in several independent study classes for graduate students. He is a member of PRSA.

Thesis/Creative Project Experience and Philosophy:
While attending Graduate School at Roosevelt University, Professor Newton completed a creative project focused on the creation of an integrated marketing communication plan to launch a start-up business. He is most interested in thesis/creative projects that can be of use to professionals working in corporate or agency public relations settings. Projects that challenge conventional wisdom in a rigorous manner are welcomed.