JournalismA
Kang_Minjeong

Minjeong Kang

Assistant Professor

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AJ393  Phone: 765-285-7417  Fax: 765-285-7997

Department of Journalism
Art and Journalism Building (AJ), room 300
Ball State University
Muncie, IN 47306

Educational Background:
PhD Mass Communication, Syracuse University, 2010
AA Fashion Design, Fashion Institute of Technology, 2004
MA Communication, University of Maryland, 2003
BA Economics, Chonnam National University, South Korea, 1999

Professional Experience:
Before joining Ball State in the fall of 2012, Kang taught public relations as Assistant Professor at S. I. Newhouse School of Public Communications, Syracuse University for two years, where she served as an academic advisor for PR majors and a faculty consultant to SU’s student-run PR agency, Hill Communications. During her doctoral program, Kang served as the editorial assistant for Communication Research, one of the most prestigious academic journals in communication. During her brief stint in New York City between her graduate degrees, Kang earned an Associate Degree in Fashion Design from FIT and worked as Assistant Designer for UGG Outerwear for two years. At the University of Maryland, she taught communication courses such as Mass Communication & Society and Intro to Communication Theory as the instructor of record for two years.

Research/Creative/Publication Interests:
Crisis Communication, Organization-Public Relationship, Activism, Engagement, Employee Relations, Nonprofit PR, and Loyalty

Research/Creative/Publication Career Highlights:
For the past two years, Kang has published six peer-reviewed research articles (two of them forthcoming) in leading academic journals such as Corporate Reputation Review, Journal of Public Relations Research, Public Relations Review, Journal of Communication Management, and Communication Research. Kang is a regular presenter at academic conferences by International Communication Association (ICA), Association for Education in Journalism and Mass Communication (AEJMC), and International Public Relations Research (IPPR). Kang is also the recipient of 2009 Ketchum Excellence in Public Relations Research Award and the research grant, and The Centennial Fellowship at the University of Maryland. Prior to her academic career, Kang worked as Market Consultant in fashion industry at her homeland, South Korea.

Thesis/Creative Project Experience and Philosophy:
Kang’s research interest is an interesting mix of consumer research, relationship management, and organizational psychology. Kang’s Dissertation proposed a model of engaged publics and examined the role of trust, satisfaction, and identification as antecedents of engagement and the mediating role of engagement on loyalty and positive word-of-mouth communication. Kang is currently working on how identification would impact volunteer engagement at non-profit organizations on volunteer performance quality and loyalty. Her ongoing research agenda include the role of narratives in crisis communication, mediated vs. personal experiences on positive vs. negative communication behaviors, and the expansion of engagement in social media domain. Her approach of inquiry is positivistic. 

Course Schedule
  • Course
    Course
    No.
    No.
    Section
    Section
    Time
    Time
    Days
    Days
    Location
    Location
  • Course
    Media Research Cons
    No.
    382
    Section
    1
    Section
    1400-1515
    Days
    T R
    Location
    AJ 289
  • Course
    Studies Journ Comm R
    No.
    680
    Section
    1
    Section
    1700-1815
    Days
    T R
    Location
    AJ 326
  • Course
    Studies Journ Comm R
    No.
    680
    Section
    800
    Section
    0000-0000
    Days
    Location
  • Course
    Thesis
    No.
    698
    Section
    382
    Section
    0000-0000
    Days
    Location