Understanding consumer lifestyles. Identifying niche markets. Analyzing consumer insights. If these and other related marketing tasks sound appealing, then a minor in marketing from Ball State is right for you. This course of study grounds you in the principles of marketing and economics to make you a more effective professional.

Students majoring in telecommunications and fashion merchandising will find this minor a great fit.

Minor Requirements

This minor is open to all majors except marketing and professional selling.



Classes You Will Take

  • Consumer Behavior
  • Professional Selling
  • Marketing Research and Analytics
  • Marketing Strategy
View Course Catalog

How to Enroll

To select this minor, go to the Advising Center in the Arts and Communications Building, room 224.