Associate Professor of Marketing
Sangwon Lee is an assistant professor of marketing in the Miller College of Business at Ball State University. He earned a BA in English from Chung Ang University in Seoul, South Korea, an MBA from Kansas State University and a PhD in Business Administration (Marketing Major) from University of Central Florida.
Sangwon had several years of industry experience as an account manager of LG Ad/WPP Group. His work experience includes planning and developing LG Electronics’ global brand campaign and Gillette’s new product launches in the South Korean market.
Sangwon’s dissertation focuses on how form design of the product helps firms create and appropriate customer value. Sangwon received the Honorable Mention Award at both 2009 PDMA Dissertation Proposal Competition and 2009 AMA TechSIG Most Promising Dissertation Competition. Other research interests include advertising message development towards bi-lingual consumer and the fit between country of origin and brand origin. Sangwon has presented his papers at several international conferences.
Sangwon teaches courses in international marketing, international business and product & brand management. Sangwon received the both 2009 University-wide Award and 2009 College-wide Award for Excellence in Graduate Student Teaching at the University of Central Florida. In his time off, Sangwon enjoys swimming, snow skiing, and traveling.