The mission of Ball State University Center for Advancement of Digital Marketing and Analytics (CADMA) is to provide students with hands-on experience using state-of-the-art social media marketing technology and to provide faculty with access to social media data for research and engaging the business community with insights on current marketing trends as well as access to well-prepared students entering the workforce. 

The centerpiece of this initiative is the Social Media Lab and a Social Media Center. These assets will create a unique opportunity for students and faculty to differentiate its marketing majors and minors making Ball State University distinctive in the marketing education space. 

The Social Media Lab is a state of the art classroom designed to educate and develop our students with digital marketing and analytics courses in an experiential learning environment. 

The Social Media Center will support the student run marketing agency that will focus on providing Social Media Audits, Social Media Insights, and Marketing Strategies for Ball State University and its business community.

Our Social Media Center supports Moov Media, our student-run social media agency. Moov Media is a student-run marketing agency that creates  content for clients and provides social media services including analytics, audits, listening reports, managing and planning. Established in Spring 2017, Moov Media is fully staffed with
35-40 students per semester. Check out Moov Media's website for more information at

CADMA hosts an annual Social Media Competition that brings in top student talent from across the nation to test their knowledge.  The finalists are invited to Ball State University to compete for the best social media strategy and win award money. Thanks to our amazing sponsors for making this innovative event possible!.  If you are interested in getting involved in any way, contact us at