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Russell Wahlers

Russell Wahlers

Chairperson of the Department of Marketing

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WB 309  Phone: 765-285-3737  Fax: 765-285-4315

Department of Marketing

Profile

Russell Wahlers, assistant professor of marketing, joined the Ball State faculty in 1989. He received his BBA, MBA, and DBA (1981) degrees from Kent State University with a major in marketing and minor in decision sciences. Prior to joining the Ball State faculty, he taught at the University of Notre Dame, John Carroll University, and Kent State University.

Wahlers' industry experience includes assignments at The BFGoodrich Engineered Systems Company in Market Research, Business Planning, and Corporate Purchasing. His teaching interests are in the areas of Consumer Behavior and Marketing Simulation. Wahlers' research interests are primarily in the consumer information processing area.

He has had articles published in the Journal of Marketing Theory and Practice, Advances in Consumer Research, International Journal of Retailing and Distribution Management, Journal of Leisure Research, Journal of Travel Research, Journal of Professional Services Marketing, Review of Business, and Marketing Intelligence and Planning and numerous papers published in the proceedings of the American Marketing Association, Decision Sciences Institute, and the Association for Consumer Research. He is active in the American Marketing Association and serves as an adviser to Ball State's Collegiate Chapter of the American Marketing Association.

Course Schedule
  • Course
    Course
    No.
    No.
    Section
    Section
    Time
    Time
    Days
    Days
    Location
    Location
  • Course
    Marketing Res and An
    No.
    350
    Section
    2
    Section
    0915-1050
    Days
    MTWRF
    Location
    WB 138
  • Course
    Seminar in Marketing
    No.
    495
    Section
    1
    Section
    0000-0000
    Days
    Location
  • Course
    Independent Study in
    No.
    497
    Section
    1
    Section
    0000-0000
    Days
    Location
Department of Marketing
Whitinger Business Building, room 309
Ball State University
Muncie, IN 47306

Phone: 765-285-3737
Fax: 765-285-4315