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Wahlers_Russell

Russell Wahlers

Associate Professor of Marketing

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WB 313   Phone: 765-285-3737  Fax: 765-285-4315

Department of Marketing and Management
Whitinger Business Building, room 309
2000 W. University Ave.
Muncie, IN 47306

Profile
Russell Wahlers, assistant professor of marketing, joined the Ball State faculty in 1989. He received his BBA, MBA, and DBA (1981) degrees from Kent State University with a major in marketing and minor in decision sciences. Prior to joining the Ball State faculty, he taught at the University of Notre Dame, John Carroll University, and Kent State University.

Wahlers' industry experience includes assignments at The BFGoodrich Engineered Systems Company in Market Research, Business Planning, and Corporate Purchasing. His teaching interests are in the areas of Consumer Behavior and Marketing Simulation. Wahlers' research interests are primarily in the consumer information processing area.

He has had articles published in the Journal of Marketing Theory and Practice, Advances in Consumer Research, International Journal of Retailing and Distribution Management, Journal of Leisure Research, Journal of Travel Research, Journal of Professional Services Marketing, Review of Business, and Marketing Intelligence and Planning and numerous papers published in the proceedings of the American Marketing Association, Decision Sciences Institute, and the Association for Consumer Research. He is active in the American Marketing Association and serves as an adviser to Ball State's Collegiate Chapter of the American Marketing Association.

Course Schedule
  • Course
    Course
    No.
    No.
    Section
    Section
    Time
    Time
    Days
    Days
    Location
    Location
  • Course
    Principles of Market
    No.
    300
    Section
    800
    Section
    0000-0000
    Days
    Location
  • Course
    Professional Practic
    No.
    369
    Section
    1
    Section
    0000-0000
    Days
    Location
  • Course
    Marketing Simulation
    No.
    475
    Section
    1
    Section
    1400-1450
    Days
    M W F
    Location
    WB 306