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WB 309 Phone: 765-285-5180
Miller College of Business
Whitinger Business Building, room 100
2000 W. University Ave.
Muncie, IN 47306
Jeffrey L. Cohen is a Distinguished Lecturer and Instructor in Marketing Analytics and Social Media in the Miller College of Business at Ball State University and the co-author of The B2B Social Media Book (Wiley, 2012), which has been translated into Italian, Korean and Vietnamese. Jeff is also the co-founder and managing editor of SocialMediaB2B.com, the leading online resource for social media’s impact on business-to-business marketing.
Jeff led the content marketing team at salesforce.com, creating and publishing social media content to educate, inform and entertain customers, prospects, advocates and influences, all while driving traffic and sales leads.
He has more than 20 years of agency and client-side marketing experience, providing strategic counsel to B2B and B2C companies from members of the Fortune 500 to startups in technology, manufacturing, retail, industrial equipment and alternative energy. He has been a social strategist, director of marketing, social media marketing manager, agency account executive, copywriter, video production intern and radio station mascot.
Jeff holds a bachelor’s of science degree in psychology from Duke University and a master’s of arts degree in radio, television and motion pictures from the University of North Carolina at Chapel Hill.
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