There isn’t a single aspect of business that doesn’t include marketing—from product development and pricing to distribution and sales. Our marketing curriculum sharpens creative and strategic thinking. With courses designed to expose students to the most relevant marketing techniques, you could learn about social media marketing one semester and then use those skills to solve a real business problem in an advanced immersive learning class the next semester.

At Ball State, immersive learning opportunities give you a chance to work with business and community partners while you're still in school. As part of an interdisciplinary team, you will find real-world solutions to real-world problems. You can do anything from helping a retail chain open new stores to raising awareness about water pollution. 

Also you can make a difference for Indiana communities, through Building Better Communities. Past teams have:

  • developed a marketing plan for the nine counties around Fort Wayne
  • worked with a young Indianapolis firm that helps fast-growth companies boost their sales and acquire large accounts
  • promoted a musical show in Anderson and Brown County

Miller College of Business internships will give you a close look at how businesses function.

You can also learn about marketing and sales through competitions.

Our students have consistently done well in the Business Strategy Game, consistently placing near the top in the event while competing against more than 2,000 teams. 

Sales competitions will give you a chance to test your pitch—even to business professionals. Recruiters tell us our students are six to 18 months ahead of their peers.

Plus, we offer one of only a handful of sales programs that are full members of the University Sales Center Alliance. Our nationally recognized Center for Professional Selling will give you hands-on experience, the nation’s largest sales job fair, and more.