The Department of Marketing at Ball State University requires each student enrolled in Principles of Marketing (MKG 300) to participate in the Research Experience Program (REP). The purpose of the REP is to provide an exposure to the process by which business knowledge is developed, and to enhance students’ appreciation of the nature and role of research topics and methods. In the REP, students have the opportunity to experience research first-hand, either as a participant of a research project with a certain research question or as a reviewer of recent research in marketing. The REP experience can be valuable in a future career in business in terms of evaluating or conducting marketing research. Faculty members will also benefit from their involvement in the REP, as they will have increased participation in their studies and have a better comprehension of important marketing issues and processes. 

There are two ways to satisfy REP requirements during the semester: (1) through participation in research sessions being conducted by faculty or doctoral students (credits for each research session can vary but are typically ½ - 3); or, (2) by writing article reviews following REP guidelines (one REP credit for each review written). The REP credits will be equal to five (5) percent of the student's grade in MKG 300. A maximum of three of the four research credits can come from online research participation. The other one research credit must come from in the lab research participation or from completing the written reviews. Should you choose not to participate in research you are able to write four article reviews. 

Signing up for SONA and Research Studies 

 

Earning REP Units by Participating in Research Sessions

 
Each student will be asked to complete 4 credits (3 if you are in an online class) worth of studies during the semester. Studies can be valued at anywhere between ½ a credit to 3 credits depending on time required to complete the study. The fifth credit being awarded for registration in the REP system during the first two weeks of the semester. At the end of the semester students may learn the general context of the research in which they participated, its particular purpose, and how this study contributes to the development of marketing knowledge. In some cases, students may also receive a summary of the study’s findings. A maximum of three of the four research credits can come from online research participation. The other one must come from in the lab research participation or from completing the written reviews. 
 
Student participation is maintained in the Department of Marketing’s online system by the Subject Pool Administrator. Regardless of how REP units are completed, students must register online by Friday, September 8, 2017. Further information and instructions for registering and signing-up to participate in a research study are provided below. 
 

REP Instructions for Participating in Research Sessions Fall 2017

 

Earning REP Units by Reviewing a Marketing Journal Article 

 
The second option for satisfying REP requirements involves the completion of a two-page review based on a journal article published in the last year in one of the top marketing journals. This option will require students to read an article from an approved list of scholarly marketing journals and answer a number of questions. It is possible that students may not have the training to understand all technical and quantitative aspects of these papers. However, it is important to understand how marketing knowledge that appears in many marketing textbooks is created. Students are free to choose an article about a topic they enjoy, and are expected to provide a basic summary of the article. A student can review up to four articles and receive a credit for each article review completed. 
 
Student participation is maintained in the Department of Marketing’s online system by the Subject Pool Administrator. Please email your article review(s) to REP@bsu.edu by 5:00PM on Friday, December 8, 2017. Regardless of how REP units are completed, students must register online by Friday, September 8, 2017. Further information and instructions for registering and writing article reviews are provided below. 
 

 

REP Program Checklist 

 
1. Register for the REP program by Friday, September 8, 2017 and receive 1 credit. 
2. Check each Monday (Beginning on Monday, August 21, 2017) for a new study being posted. 
3. If you participate in a study, you'll receive credit. 
4. Check the online system to see how many credits you have accumulated. You must complete your REP credits and/or journal article reviews by Friday, December 8, 2017 at 5:00PM. 
5. When you earn five (5) credits (1 registration credit and other 4 research credits) you are done for the semester! 
6. Your professor will award the 5% to your grade at the end of the semester. 
 

REP Access and Link 

 
 
 If you have questions, comments, or concerns please contact REP@bsu.edu