The Mid-Continent East AACSB 2009 Innovation in Business Education Award Competition selected Project 18: An Immersive Learning Experience Aimed at Battling Childhood Obesity for first prize. The project was submitted by Jennifer Bott, PhD, marketing professor. Bott led an interdisciplinary team of students who created a campaign to educate Indiana children and families about childhood obesity.
Project 18, a Building Better Communities Fellows project, is named after the jersey number of its spokesperson, Indianapolis Colts quarterback Peyton Manning. Other partners are Peyton Manning Children's Hospital at St. Vincent, Marsh Supermarkets, and Strategic Marketing & Research Inc. (SMARI).