What is marketing anyway? This is a question you’ll probably have to answer all of your career. The American Marketing Association defines it as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals." So, that’s just about everything. It starts before a product is even conceived and keeps on going through fulfillment and customer service. There's a long list of career opportunities for marketing graduates, including:
Additional career opportunities include sports marketing, nonprofit marketing, packaging specialists, trade show specialists, international marketing, and customer relations.
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