Bachelor's Degree in Marketing

When you use your ATM card, sip your latte, or download that catchy song of the moment, you are touching the result of marketing.

Behind the location of your ATM, the roasted flavor of your coffee, and the interface of your music website are ferocious brand managers, savvy market researchers, and problem-solving sales reps along with scores of other strategic marketers. They delve deep into consumer lifestyles, they inhale niche markets, and they analyze how package design impacts shelf space success.

A marketing degree explores all this and more. You’ll be exposed to advertising and sales, analyzing customer needs, securing information needed to design and produce goods or services that match buyer expectations, and creating and maintaining relationships with customers and suppliers.

At Ball State, you'll get a chance to apply what you've learned before you graduate. Immersive learning opportunities and internships will give you insight into how businesses work.

Our nationally respected H.H. Gregg Center for Professional Selling will give you hands-on experience, national sales competitions, the nation’s largest sales job fair, and access to sales professionals. The center is one of just nine programs accredited by the Professional Society for Sales and Marketing Training.

Major essentials

The marketing undergraduate major consists of at least 126 credits divided into four groups of courses:

You can find complete details about program requirements in the Ball State University Undergraduate Catalog.