Gear up for a career in media sales, promotion, and management by learning the finer points of selling and promoting media time. The days of buying and selling spots are over. This is the age of converged media and integrated marketing—media time bought and sold in packages and layers using various outlets such as TV, radio, Internet, mobile, and other integrated marketing outlets. Discover how this approach is the key to communicating about a product or organization.
Sales and Promotion Sample Schedule (as of Fall, 2012)
15 - 16
14 - 15
Grand total: 120 - 125 credit hours; successfully completing the required number of credit hours for this program qualifies you to graduate with a bachelor of arts in sales and promotion at the conclusion of the spring semester of your fourth year.
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