Undergraduate Course Catalog

Journalism

J. Willis, Chairperson

The Department of Journalism offers professional programs in advertising, journalism graphics, magazine, news, photo, public relations, and teacher education. It is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). Journalism students receive individual attention and hands-on instruction using leading-edge communication technologies. Students are encouraged to supplement their classroom educations by working with award-winning student publications and organizations, including the Daily News (campus newspaper), Expo (student magazine), Ball Bearings (student Web site), and Cardinal Communications (student-operated advertising/public relations agency). Teacher education students complete a set of pre-major courses consisting of five courses before applying for admission into a professional journalism program. The department's primary faculty advisor and the seven sequence coordinators assist students in selecting courses, understanding requirements for majors, and receiving career counseling.

For more information, contact the Department of Journalism at 765-285-8200.


BACCALAUREATE DEGREES

Students will be guided by the outline of baccalaureate degrees, the University Core Curriculum, and the concentration areas listed below. Students majoring in journalism are encouraged to meet with a faculty advisor in the journalism or telecommunications departments within the first semester of the program. Students majoring in advertising or public relations are encouraged to meet with the faculty advisor in the journalism department within the first semester of the program. Students are required to attend an orientation during the first year of study. 
    Students must complete all major courses with grades of C or better, including track courses outside the department. Before enrolling in a JOURN, NEWS or TCOM course, a student must earn a C or better grade in its prerequisites. Prerequisites for all courses are strictly enforced. Majors must complete an exit interview with the appropriate track coordinator. Before enrollment in JOURN 104, NEWS 120, 121 or 122, students must successfully complete a language usage proficiency examination. Successful completion of this examination does not satisfy the University Core Curriculum Writing Competency Examination requirement.
    All majors must earn a minimum of 80 credit hours in courses outside the departments of journalism and telecommunications (JOURN, NEWS, and TCOM). At least 65 of these hours must be from liberal arts areas.
    The journalism and telecommunications departments recognize the following course categories as liberal arts: AFA, AHS, AMSTU, ANAT, ANTH, APHYS, ART, ASIAN, ASTRO, BIO, BOT, CC, CFA, CH, CHEM, CS, COMM, DANCE, ECON, ENG, FL, FR, GEOG, GEOL, GER, GRK, HIST, HONRS, HSC, ITAL, JAPAN, LAT, MATHS, MUHIS, NREM, PFW, PHIL, PHYCS, PHYSL, POLS, PSYSC, RELST, SCI, SOC, SP, SS, THEAT, WELNS, WMNST, and ZOOL. 
    Students pursuing tracks in news or magazine are required to complete four semesters or the equivalent of one modern or classical language. 
    Students are allowed to pursue up to two tracks or majors in the Department of Journalism. If a student chooses a second track or major, he/she must still complete at least 80 hours outside journalism, news and telecommunications. 
    Journalism department students are encouraged to select a second major or at least one minor from a liberal arts area to complement their departmental major in the journalism department.

MAJOR IN JOURNALISM, 54-67 hours

PREFIX    NO    SHORT TITLE

CR HRS

Core, 28 hours  

JOURN
NEWS
















101
105
108
109
120
121
122
130
131
132
133
210
221
240
340
397
409
497

Med Am Soc
Journ Story
Fndtns Story
Fndtns Ethcs
News Gth Res
News Gth Int
Jrn Stor Evt
Media Design
Media Stills
Media Audio
Media Video
Prof Dev Sem
Jrn Stor Iss
Curr Iss New
Curr Iss Ldrs
Immers Topic
Fndtns Legal
Immers Media

3
2
 1 
1
1
1
1
1
1
1
1
1
3
1
1
3
2
3

Graphics track, 39 hours  

ECON
GEOG


ITGRA
JOURN



NEWS

SOC

247
150
240
265
180
320
321
323
345
234
315
100

Econ-Media
Global Geog
Map Reading
Intro G I S
Intro Gr Art
Med Art Dir
News Design
Mag Design
Vis Report
Media Graph
News Editing
Principles

3
3
 3 
3
3
2
3
3
3
3
2
3

2 hours from
JOURN

369
479
Internship (0-3)
Unpaid Int (0-3)


2

3 hours from

ANTH


COMM
PHIL

POLS

SOC


WMNST

111
311
342
290
202
203
474
475
235
421
422
314
Anth Cul Glb (3)
Ethnicity (3)
Amer Culture (3)
Intercul Com (3)
Ethics (3)
Social Phil (3)
Women Poltcs (3)
Minor Group (3)
Women (3)
Minorities (3)
Trends (3)
WS Symp Comm (3)












3

     

67 hrs

Magazine track, 31 hours  

ECON
HIST
JOURN


NEWS




SOC

247
202
280
328
427
233
270
315
370
371
100

Econ-Media
US 1877-Pres
Magazine Wrt
Magazine Mgt
Adv Mag Wrt
Media Rpt
Audnc Cmnty
News Editing
Audnc Opers
Audnc Inter
Principles

3
3
 3 
3
3
3
1
2
1
1
3

2 hours from
JOURN

369
479
Internship (0-3)
Unpaid Int (0-3)


2

3 hours from

ANTH


COMM
PHIL

POLS

SOC


WMNST

111
311
342
290
202
203
474
475
235
421
422
314
Anth Cul Glb (3)
Ethnicity (3)
Amer Culture (3)
Intercul Com (3)
Ethics (3)
Social Phil (3)
Women Poltcs (3)
Minor Group (3)
Women (3)
Minorities (3)
Trends (3)
WS Symp Comm (3)












3

     

59 hrs
Four semesters or equivalent of one modern or classical language at the college level are required.

News track, 30 hours  

NEWS




ECON
SOC

233
270
315
370
371
247
100

Media Rpt
Audnc Cmnty
News Editing
Audnc Opers
Audnc Inter
Econ-Media
Principles

3
1
2
1
1
3
3

2 hours from
JOURN

369
479
Internship (0-3)
Unpaid Int (0-3)


2

3 hours from
POLS

130
237
Amer Nat Gov (3)
Stat Loc Pol (3)


3

2 hours from
JOURN
TCOM
311
326
News Ftr Wrt (2)
Lng Form Rpt (2)


2

2 hours from
JOURN
TCOM
312
324
Opinion Wrt (2)
News Video (2)


2

2 hours from
JOURN
NEWS
TCOM
322
418
426
Sports Wrt (2)
Speclty Rpt (2-6)
Producing (2)



2

2 hours from
JOURN
TCOM
413
422
Adv Wrt Rpt (2)
Adv Vid Rpt (2)


2

3 hours from

ANTH


COMM
PHIL

POLS

SOC


WMNST

111
311
342
290
202
203
474
475
235
421
422
314
Anth Cul Glb (3)
Ethnicity (3)
Amer Culture (3)
Intercul Com (3)
Ethics (3)
Social Phil (3)
Women Poltcs (3)
Minor Group (3)
Women (3)
Minorities (3)
Trends (3)
WS Symp Comm (3)












3

     

58 hrs
Four semesters or equivalent of one modern or classical language at the college level are required.

Photo track, 26 hours  

HIST
JOURN



NEWS
SOC
TCOM

202
332
335
436
437
235
100
324

US 1877-Pres
Photoj Edit
Assgn Photoj
Photoj Light
Lngfm Photoj
Media Photoj
Principles
News Video

3
 2 
3
3
2
3
3
2

2 hours from
JOURN

369
479
Internship (0-3)
Unpaid Int (0-3)


2

3 hours from

ANTH


COMM
PHIL

POLS

SOC


WMNST

111
311
342
290
202
203
474
475
235
421
422
314
Anth Cul Glb (3)
Ethnicity (3)
Amer Culture (3)
Intercul Com (3)
Ethics (3)
Social Phil (3)
Women Poltcs (3)
Minor Group (3)
Women (3)
Minorities (3)
Trends (3)
WS Symp Comm (3)












3

     

54 hrs
POLS 475 requires POLS 130 as a prerequisite.


MAJOR IN ADVERTISING, 69 hours

PREFIX    NO    SHORT TITLE

CR HRS

JOURN












MKG
SOC

101
103
104
169
250
275
348
352
354
355
382
385
456
300
100

Med Am Soc
Prin Vis Com
Strtegic Wrt
Prof Dev Sem
Intro Advert
Med Law Ethc
Emerging Med
Advrt Media
Advrt Copy
Ad PR Brand
Res Cons Beh
Wr Des Strat
Adver Campns
Prin Market
Principles

3
3
 3 
1
3
3
3
3
3
3
3
3
3
3
3

3 hours from

ECON

116
201

Survey Ideas (3)
Elem Micro (3)


3

2 hours from

JOURN

369
479

Internship (3)
Unpaid Int (0-3)


2

3 hours from
COMM

MKG
240
290
310
Human Comm (3)
Intercul Com (3)
Consmr Behav (3)



3

3 hours from

ANTH


COMM
PHIL

POLS

SOC


WMNST

111
311
342
290
202
203
474
475
235
421
422
314
Anth Cul Glb (3)
Ethnicity (3)
Amer Culture (3)
Intercul Com (3)
Ethics (3)
Social Phil (3)
Women Poltcs (3)
Minor Group (3)
Women (3)
Minorities (3)
Trends (3)
WS Symp Comm (3)












3

Choose one track
Account management/strategy track, 15 hours  

JOURN
MKG

453
470
476

Int Campaign
Internationl
Mkg Emg Tech

3
3
3

3 hours from
SOC
MKG
333
420
Media (3)
Int Mkg Comm (3)


3

3 hours from
COMM
JOURN


320
452
454
455
Persuasion (3)
Adv Media (3)
Adv Ad Des (3)
Advance Copy (3)




3

     

69 hrs

Creative development track, 
15 hours
 

COMM
JOURN

320
454
455

Persuasion
Adv Ad Des Advance Copy

3
3
3

3 hours from
SOC
MKG
333
420
Media (3)
Int Mkg Comm (3)


3

3 hours from
MKG

470
476
International (3)
Mkg Emg Tech (3)


3

     

69 hrs

Media planning track, 15 hours  
SOC
JOURN
MKG
333
452
420
Media
Adv Media
Int Mkg Comm

3
3
3

3 hours from
MKG

470
476
International (3)
Mkg Emg Tech (3)


3

3 hours from
COMM
JOURN


320
453
454
455
Persuasion (3)
Int Campaign (3)
Adv Ad Des (3)
Advance Copy (3)




3

     

69 hrs
POLS 475 requires POLS 130 as a prerequisite.


MAJOR IN PUBLIC RELATIONS, 69 hours

PREFIX    NO    SHORT TITLE

CR HRS

COMM
JOURN














MGT
MKG

320
101
103
104
169
261
265
275
348
355
368
382
385
405
460
465
200
300

Persuasion
Med Am Soc
Prin Vis Com
Strtegic Wrt
Prof Dev Sem
Prin of P R
PR Writing
Med Law Ethc
Emerging Med
Ad PR Brand
PR Publicat
Res Cons Beh
Wr Des Strat
PR Plan Mgt
Intl Adv PR
PR Campaigns
Mngnt Prin
Prin Market

3
3
3
 3 
1
3
3
3
3
3
3
3
3
3
3
3
3
3

3 hours from

ECON

116
201

Survey Ideas (3)
Elem Micro (3)


3

2 hours from

JOURN

369
479

Internship (3)
Unpaid Int (0-3)


2

3 hours from
COMM


240
251
290
Human Comm (3)
Bus Prof Com (3)
Intercul Com (3)



3

6 hours from
MKG



310
320
420
470

Consmr Behav (3)
Advertsg Mgt (3)
Int Mkg Comm (3)
Internationl (3)




6

3 hours from

ANTH


COMM
PHIL

POLS

SOC


WMNST

111
311
342
290
202
203
474
475
235
421
422
314
Anth Cul Glb (3)
Ethnicity (3)
Amer Culture (3)
Intercul Com (3)
Ethics (3)
Social Phil (3)
Women Poltcs (3)
Minor Group (3)
Women (3)
Minorities (3)
Trends (3)
WS Symp Comm (3)












3


69 hrs

TEACHER EDUCATION

Teaching programs require additional courses in educational methods. The professional education courses are included in this listing. See the Department of Educational Studies and Teachers College for the descriptions of these courses and other professional requirements of the teacher education program.

TEACHING MAJOR IN JOURNALISM, 42 hours

(See baccalaureate information for
admission and retention standards.)

PREFIX    NO    SHORT TITLE

CR HRS

Prejournalism teaching core requirement,
15 hours

JOURN




101
102
103
105
230

Med Am Soc
Info Gather
Prin Vis Com
Journ Story
Intro Photoj

3
3
3
 3 
3

Professional journalism teaching, 27 hours

JOURN




NEWS

PSYSC
SOC

275
321
323
348
474
201
202
100
100
Med Law Ethc
News Design
Mag Design
Emerging Med
Prod Sec Pub
Newswriting
News Report
General
Principles

3
3
3
3
3
3
3
3
3


42 hrs

SENIOR HIGH, JUNIOR HIGH/MIDDLE
SCHOOL EDUCATION PROGRAM

PREFIX     

NO 

SHORT TITLE

CR HRS

Professional education sequence, 40 hours

JOURN
EDMUL
EDPSY

EDSEC
EDJHM
JOURN

EDFON

150
205
251
390
380
385
395
474
420

Intr Jrn Ed
Multi Educ
Dev Sec Ed
Educ Psychol
Prin Sec Sch
Prin Mid Sch
Tch Pub Mthd
Prod Sec Pub
Fnds of Educ

3
3
3
3
3
3
4
3
3

Student teaching

12

        

40 hrs
See Professional Education Assessment/Decision Points for additional information.

JOURNALISM LICENSE ADDITION, 24 hours

PREFIX    NO    SHORT TITLE

CR HRS

JOURN






NEWS

102
103
105
230
275
321
474
201

Info Gather
Prin Vis Com
Journ Story
Intro Photoj
Med Law Ethc
News Design
Prod Sec Pub
Newswriting

3
3
 3 
3
3
3
3
3


24 hrs

EMERGING MEDIA JOURNALISM CERTIFICATE, 18 hours 

PREFIX    NO    SHORT TITLE

CR HRS

NEWS








105
130
131
132
133
229
233
339
449

Journ Story
Media Design
Media Stills
Media Audio
Media Prod
Media Prod
Media Rpt
Soc Med Int
Law & Ethics

 3 
1
1
1
3
3
3
3
3


18 hrs

JOURNALISM (JOURN)

101 Media and American Society. (3)

Study of the structures and functions of media communications and how they inform, persuade, and entertain audiences. Overview of the evolving relationships among media industries and American society. Focus on advertising, public relations, and news organizations. 
    Open only to students in a journalism department program and students in the telecommunications news track.

102 Information Gathering. (3)
Theory and practice of search strategies for gathering information ethically and legally from libraries, databases, institutions, Internet, polls, and people. Requires use of critical thinking skills to evaluate, select, synthesize, organize, edit, and present information. 
    Prerequisite: JOURN 101 or TCOM 101 or permission of the department chairperson.

103 Principles of Strategic Visual Communication. (3)
Theory, history, and practice of design and organization in visual media. Content focuses on visual perception, typography, design, picture selection and use, and delivery processes. 
    Prerequisite: JOURN 101. 
    Open only to students pursuing a major in advertising or public relations.

104 Strategic Writing. (3)
Develops basic writing skills that public relations and advertising professionals use. Content focuses on journalism writing, including Associated Press style, proper grammar, syntax and usage, and aspects of advertising and business writing. 
    Prerequisite: JOURN 101; successful completion of a departmental language usage proficiency exam. 
    Open only to students pursuing a major in advertising or public relations.

105 Journalistic Storytelling. (3)
Introduction to journalistic storytelling; including editing, writing, and design. Heavy emphasis on practical application of basic skills needed in newspaper and Web newsrooms. 
    Prerequisite: JOURN 101. 
    Open only to students pursuing majors in journalism or journalism teaching.

150 Introduction to Basic Concepts of Journalism Education. (3)
Designed to help students make balanced decisions about preparing for and functioning in teaching careers in the field of journalism/mass communications. Professionalism, job requirements, employment opportunities, secondary school curricula, and the role of secondary education within the entire educational process are discussed. 
    Prerequisite: JOURN 101 or permission of the department chairperson.

169 Professional Development Seminar. (1)
Provides opportunities and skills needed to secure an internship/job in journalism, public relations, or advertising. Job-related issues, such as business etiquette, assertiveness, and sexual harassment are discussed. 
    Prerequisite: JOURN 101 or TCOM 101 or permission of the department chairperson.

230 Introduction to Photojournalism. (3)
Emphasizes preparing students to make, process, and caption photographs for newspapers, magazines, public relations, and advertising purposes. Includes history of photojournalism. Students must provide their own 35mm camera and photographic supplies. 
    Prerequisite: JOURN 101 or TCOM 101 or permission of the department chairperson.

245 Editorial Presentation. (3)
Survey of the journalistic visual/verbal relationships and analysis needed to train news editors. Introduces the concepts of journalistic visual editing, journalistic graphics technology, and the history of visual journalism. Preparatory for journalism graphics sequence majors. 
    Prerequisite: JOURN 103. 
    Open only to prejournalism students planning to pursue a journalism graphics major.

250 Introduction to Advertising. (3)
A survey of the advertising communication process and its history. Focuses on communication research, creative strategy, campaign planning, function of mass media as carriers of advertising, and evaluation of advertising effectiveness. 
    Prerequisite: JOURN 101. 
    Open only to students pursuing a major in advertising or public relations.

261 Principles of Public Relations. (3)
Survey of the theory, philosophy, and function of public relations practices and programs in organizations and institutions. 
    Prerequisite: JOURN 101. 
    Open only to students pursuing a major in advertising or public relations.

265 (360) Public Relations Writing and Publicity Techniques. (3)
Theory and practice of producing publicity tools for various media used in campaigns to promote and interpret personal, institutional, and organizational objectives and activities. Emphasizes writing and publicity problem solving. 
    Prerequisite: JOURN 103, 104, 261. 
    Open only to students pursuing a major in advertising or public relations.

275 (325) Media Law and Ethics. (3)
Examination of the ethical, legal, political, and social pressures on strategic communication. Explores ethical and legal implications in the workplace, with attention given to the historical development of laws and ethics in communication. 
    Prerequisite: JOURN 250 or 261. 
    Open only to students pursuing a major in advertising or public relations.

280 Introductory Magazine Writing. (3)
Feature writing techniques focusing on the most common types of articles published by print and online magazines. Students learn to target and sell articles to specific magazines and to develop content for niche audiences. 
    Prerequisite: NEWS 120, 121, 122. 
    Open only to students majoring in journalism or telecommunications.

299X Experimental/Developmental Topics. (3-6)
Topics relevant to the discipline. Course titles will be announced before each semester.
A total of 6 hours of credit may be earned.

301 History of Journalism. (3)
History of journalism in the United States from colonial times to the present, presenting the press as an institution against the background of the history of the nation.

311 News Feature Writing. (2)
An advanced writing course that requires in-depth reporting and information-gathering skills. Students will concentrate on learning to write informative, accurate news feature stories that provide detail and context for readers. 
    Prerequisite: NEWS 221.

312 Opinion Writing. (2)
Researching and writing of columns, editorials, and reviews with emphasis on varied writing structures and styles. 
    Prerequisite: NEWS 221.

320 Media Art Direction and the Creative Process. (2)
Creative approaches to media design and presentation. Explores strategies for developing creativity and design problem solving, as well as visual literacy and visual/verbal interpretation. Emphasizes visual storytelling and conceptual approaches to design. 
    Prerequisite: NEWS 234.

321 News Design. (3)
Designing news for print and online. Emphasizes design problem solving in the editing process. Theory of layout, typography, color, and use of photography, video, and information graphics in print and online news publications. Computer-based production methods will be employed. 
    Prerequisite: NEWS 234.

322 Sportswriting and Reporting. (2)
Introduction to sportswriting and reporting across media platforms with emphasis on skills needed to produce game and feature stories that provide detail and context. 
    Prerequisite: NEWS 221.

323 Magazine Design. (3)
Designing for print and online magazines. Explores presentation strategies for news and feature content, and advertising for magazine formats. Computer-based production methods will be employed. 
    Prerequisite: NEWS 234.

326 Media Ethics and the Workplace. (3)
Examination of the moral, social, political, economic, and governmental pressure on the media. Explores ethical behavior in the workplace, and media ethics and ethical decision making. 
    Prerequisite: JOURN 275 or permission of the department chairperson.

328 Magazine Management. (3)
Analysis of magazine publishing, emphasis on how magazines market to consumers and advertisers. Includes research projects on trends among magazine publishing companies and special-interest sectors with a goal of determining profitability and employment outlook. 
    Prerequisite: JOURN 280; NEWS 221.

332 Photojournalism Managing and Editing. (2)
Conceiving, proposing, assigning, and editing photographs in a multimedia environment. In-depth coverage of news, with application of industry standards and ethical concepts. 
    Prerequisite: NEWS 221, 235, 240.

335 Assignment Photojournalism. (3)
In this intermediate course, student journalists will use photography to tell news, sports, and feature stories using traditional and emerging media technologies. Emphasis on news values, ethical practice, and historical context. DSLR camera, lens and portable flash required for this course. 
    Prerequisite: NEWS 221, 235, 240.

345 Visual Reporting. (3)
Examination of the facets of informational graphics and the job of the modern-day graphics reporter. Experience gained in creating and researching explanatory charts, diagrams, maps, and graphics editing. 
    Prerequisite: NEWS 221, 234.

348 (342) Emerging Media in Advertising and Public Relations. (3)
Study of emerging media, with an emphasis on digital media, and the role emerging media plays in advertising and public relations. Explores emerging media’s role in society and on consumers and business, technology’s role in emerging media, and how emerging media impacts strategic communication development, implementation, and measurement. 
    Prerequisite: JOURN 103, 104 and 250 or 261. 
    Open only to students pursuing a major in advertising or public relations.

352 Advertising Media. (3)
Strategy and procedures for planning, executing, and controlling the placement of advertising. Examines characteristics of media, techniques of media budgeting and selection, and methods of evaluating media effectiveness. 
    Prerequisite: JOURN 103, 104, 250. 
    Open only to students pursuing a major in advertising or public relations.

354 Advertising Copy and Layout. (3)
Instruction in preparing copy for mass media advertising. Major emphasis on creative thinking and basic writing skills. Prepare copy strategies, write copy, prepare layouts and storyboards. Discussion of fundamentals of consumer motivation and selecting target audiences. 
    Prerequisite: JOURN 103, 104, 250. 
    Open only to students pursuing a major in advertising or public relations.

355 Branding for Advertising and Public Relations. (3)
Study of brands, branding, and the role of advertising and public relations in brand development. Explores how brands are built, leveraged, measured, and nurtured; the roles brands play in society; trends in brand development; and future of brands. 
    Prerequisite: JOURN 103, 104 and 250 or 261. 
    Open only to students pursuing a major in advertising or public relations.

368 Public Relations Publication Design and Production. (3)
Study of institutional and industrial publications as an important means of internal and external communications. Emphasizes design and production techniques. 
    Prerequisite: JOURN 103, 104 and 250 or 261. 
    Open only to students pursuing a major in advertising or public relations.

369 Paid Internship. (0-3)
Practical, supervised, on-the-job experience in a media-related industry or organizational setting. Offered credit/no credit only. 
    Prerequisite: JOURN 169 or NEWS 210; permission of the department chairperson. 
    A total of 3 hours of credit may be earned. 
    Open only to students in a journalism department program and students in the telecommunications news track.

382 Media Research and Consumer Behavior. (3)
Practical approaches to research in strategic communication campaigns. Emphasizes survey research, questionnaire construction, interviewing techniques, attitude measurement, copy testing, audience analysis, computer database searches, evaluation of externally supplied research, and data interpretation. 
    Prerequisite: JOURN 103, 104 and 250 or 261. 
    Open only to students pursuing a major in advertising or public relations.

385 Advanced Writing and Design for Strategic Communications. (3)
Emphasizes the theory and practice of producing persuasive communications that promote and interpret client and organizational objectives. Focuses on developing strategies aligned with organizational objectives; researching, writing, editing, and designing communication tools in support of organizational objectives; and developing strategic implementation plans to maximize effectiveness of communication tools. 
    Prerequisite: JOURN 354 or 265 and 368. 
    Open only to students pursuing a major in advertising or public relations.

390 Honors Colloquium in Journalism. (1-3)
Readings and in-depth exploration and discussion of pertinent issues, movements, and problems in journalism and mass communications research. 
    A total of 3 hours of credit may be earned. 
    Open to honors students and to students with areas in journalism by permission of the department chairperson.

395 Journalism Teaching and Publication Advising Methods. (4)
Designed to study the structure of high school journalism and to aid the candidate in developing the necessary background/skills to teach high school journalism and advise student publications. Offers students the opportunity to explore teaching styles, student learning styles, lesson planning, staff publication management styles, student leadership strategies, and financial management of student publications. 
    Prerequisite: JOURN 150; NEWS 130, 131, 221.

405 Public Relations Planning, Management and Case Reviews. (3)
Strategic planning principles for campaigns and program implementation, including use of communication, public opinion, change, and management theory; crisis planning and communication; issue management; integrated marketing communication; and case study reviews. 
    Prerequisite: JOURN 385. 
    Open only to students pursuing a major in advertising or public relations.

413 Advanced Newswriting and Reporting. (2)
Advanced writing, reporting, and editing skills, including multiple-source interviewing, field observation, and use of databases. Emphasis on in-depth analysis and interpretation of a substantive area of coverage, including the use of community and public journalism theories and techniques. 
    Prerequisite: JOURN 311 or TCOM 324.

416 World Press Systems. (3)
Survey of the international news media, with particular attention to the four press theories; ownership, structure, and access to the media; the political, economic, and social environment in which the media operate; government-media relations. Comparison with the American media.

427 Advanced Magazine Writing. (3)
Advanced narrative storytelling techniques with an emphasis on literary nonfiction, character development, and immersive reporting. Includes study and discussion of best-known contemporary magazine writers and literary journalists. Includes classes on professional development and job-hunting skills. 
    Prerequisite: JOURN 280; NEWS 221, 315.

434 Advanced Photo-Illustration. (3)
In-depth study and application of photo-illustration. Includes history of photojournalistic illustration. Students must provide their own 35 mm camera and photographic supplies.
    Prerequisite: JOURN 436
    Not open to prejournalism students.

436 (236) Photojournalism Lighting. (3)
Exploration of theories and practice of photojournalism lighting in and out of the studio. Focus is on assignment-based illustrative, conceptual, and architectural photography for publication and online distribution. DSLR camera, lens, and portable flash required for this course. 
    Prerequisite: JOURN 335; NEWS 240.

437 Long-form Photojournalism. (2)
In-depth exploration of topics of community interest or significant social value. Finished work will be prepared for delivery over multiple platforms. DSLR camera, lens, and portable flash required for this course. 
    Prerequisite: JOURN 335; TCOM 324.

445 Advanced Editorial Presentation. (3)
Explores advanced news design and presentation, typography, color, and graphics reporting. Topics also include the technology of journalism, professional development, and media ethics. 
    Prerequisite: JOURN 321, 345.

452 Advanced Advertising Media. (3)
Extended study in developing a comprehensive media plan. Emphasizes consumer research, media habits, creative selection of media vehicles, and use of the computer in planning and buying. 
    Prerequisite: JOURN 352. 
    Open only to students pursuing a major in advertising or public relations.

453 Integrated Campaigns Case Studies. (3)
Examines case studies and contemporary issues involving advertising and integrated communications campaigns. 
    Prerequisite: JOURN 352, 354. 
    Open only to students pursuing a major in advertising or public relations.

454 Advanced Advertising Design. (3)
Extended study in the conceptualization and creation of advertising emphasizing creative direction and visual presentation. 
    Prerequisite: JOURN 354. 
    Open only to students pursuing a major in advertising or public relations.

455 Advanced Copy Writing. (3)
Advanced studies in the strategy and creation of advertising for the mass media. 
    Prerequisite: JOURN 354. 
    Open only to students pursuing a major in advertising or public relations.

456 Advertising Campaigns. (3)
Synthesis of skills and concepts acquired in the specialized advertising courses. Research, plan, write, schedule, budget, and evaluate a complete advertising campaign. Enhances career development skills and portfolio-ready material. 
    Prerequisite: JOURN 352, 354. 
    Open only to students pursuing a major in advertising or public relations.

460 International Advertising and Public Relations. (3)
A survey of international advertising and public relations practices, both domestic and abroad. Introduces students to the ideas and theories of international advertising and public relations, with special emphasis on branding and strategic communication across multiple cultures. 
    Prerequisite: JOURN 385. 
    Open only to students pursuing a major in advertising or public relations.

465 Public Relations Planning, Management and Case Reviews. (3)
In this immersive team experience, public relations majors apply research and problem-solving techniques to actual public relations clients using all of the methodologies learned previously. Emphasizes developing positive teamwork skills and portfolio and professional development including personal presentation skills. 
    Prerequisite: JOURN 385. 
    Open only to students pursuing a major in advertising or public relations.

474 Producing Secondary Publications. (3)
Study of secondary student publication production, design, use, and conception. Explores journalistic purpose, visual literacy, visual/verbal interpretation, and design methods for newspapers, yearbooks, magazines, and online publications. 
    Prerequisite: JOURN 150; NEWS 130, 131, 221.

479 Unpaid Internship. (0-3)
Practical, supervised, on-the-job experience in a media-related industry or organizational setting. Offered credit/no credit only. 
    Prerequisite: JOURN 169 or NEWS 210; permission of the department chairperson. 
    A total of 3 hours of credit may be earned. 
    Open only to students in a journalism department program and students in the telecommunications news track.

495 Individual Studies in Journalism. (0.5-4)
Group and individual investigations and experiences in journalistic media and techniques with special attention to social, political, and economic roles of the press in society. 
    Prerequisite: permission of the department chairperson. 
    A total of 4 hours of credit may be earned.

NEWS (NEWS)

105 Journalistic Storytelling: Introduction. (2)
Introduction to journalistic storytelling, including writing, editing, and design. Emphasis on practical application of basic skills needed in multimedia newsrooms. Observation of student media required. 
    Open only to students majoring in journalism or telecommunications.

108 Foundations of Journalism: Great Stories and Storytellers. (1)
Introduction to the role of journalism in the United States with emphasis on the coverage of significant events and contributions of journalists who helped shape history and the profession. 
    Open only to students majoring in journalism or telecommunications.

109 Foundations of Journalism: Ethical and Legal Principles. (1)
Introduction to legal and ethical issues facing today’s journalism professional. Overview of basic tenets, including the First Amendment, libel, privacy, and intellectual property. 
    Prerequisite: JOURN 101.

120 Newsgathering: Research. (1)
Methods for identifying sources and assessing their reliability. Develops critical thinking skills needed to select, evaluate, synthesize, organize, and present information. 
    Prerequisite: JOURN 101; NEWS 105, 108; and successful completion of a departmental language usage proficiency exam.

121 Newsgathering: Interviewing. (1)
Strategies for preparing and conducting interviews. Emphasis on effective questioning techniques, notetaking, and the development of listening skills through in-class and field assignments. 
    Prerequisite: JOURN 101; NEWS 105, 108; and successful completion of a departmental language usage proficiency exam.

122 Journalistic Storytelling: Covering Events. (1)
Exploration of storytelling across multiple platforms. Preparation of stories using the inverted pyramid, soundbites, video, and online layering. Emphasis on news conferences, speeches, and sport events. 
    Prerequisite: JOURN 101; NEWS 105, 108; and successful completion of a departmental language usage proficiency exam.

130 Multimedia: Design. (1)
Introduction to basic multimedia design principles, visual communication theory and practice, typography, color, layout presentation, and design history. Emphasis on relationship between design and storytelling.

131 Multimedia: Stills. (1)
Introduction to still photography and its relationship to the multimedia storytelling process. Includes acquisition, selection and editing of photographs; composition and lighting; history, ethics, and legal principles.

132 Multimedia: Audio. (1)
Introduction to the role of sound in the multimedia storytelling process. Includes acquisition, selection, and editing of sound; proper recording techniques; ethical and legal principles.

133 Multimedia: Video. (1)
Introduction to the role of moving pictures in the multimedia storytelling process. Includes acquisition, selection, and editing of video; proper recording techniques and professional standards; ethical and legal principles.

201 Newswriting. (3)
Principles and practices of reporting and writing for multiple media (e.g., print, broadcast, online). Includes history of print and electronic media. Outside skills workshops and work at campus media required. 
    Prerequisite: JOURN 102 and 104 or 105 required for journalism majors; TCOM 206, 207, and 208 required for telecommunications majors.

202 News Reporting. (3)
Use of interviews, observation, and document research to produce news reports for print, broadcast, and online media. Special emphasis on public or community journalism. Outside skills workshops and work at campus media required. 
    Prerequisite: NEWS 201. 
    Not open to prejournalism students.

210 Professional Development. (1)
Provides opportunities and skills needed to secure internships and jobs in media-related professions. 
    Prerequisite: JOURN 101; NEWS 105, 109.

221 Journalistic Storytelling: Covering Issues. (3)
Developing issue-based news stories from idea to final presentation using traditional and emerging media technologies. Emphasis on topics related to the community, government, and the courts. 
    Prerequisite: NEWS 120, 121, 122.

229 Multimedia: Production. (3)
The use of video, stills, and graphics as elements of journalistic storytelling. Includes shooting and editing video and photos, creating photo galleries and audio slideshows. 
    Prerequisite: NEWS 130, 131, 132, 133. 
    Not open to journalism majors or telecommunications majors or minors.

233 Multimedia: Reporting. (3)
Development of multimedia reporting skills with an emphasis on the continuous update format and packaging stories for various platforms. Production of integrated news or feature stories for varied media. 
    Prerequisite: NEWS 130, 131, 132, 133, 221; or NEWS 105, 229.

234 Multimedia: Graphics. (3)
Survey of page design, type, and color theories, graphics reporting, Web design, and multimedia storytelling. Introduces the concepts of journalistic visual editing, journalistic graphics technology, and the history of visual journalism. 
    Prerequisite: NEWS 120, 121, 122, 130, 131, 132, 133.

235 Multimedia: Photos. (3)
Photojournalism in a multimedia world including basic digital photography, portable lighting, news value, history, and industry standard ethical concepts. DSLR camera, lens, and portable flash required for this course. 
    Prerequisite: NEWS 120, 121, 122, 130, 131, 132, 133.

240 Current Issues and News Experience. (1)
Discussion of current events and issues of international, national, state, local, and campus importance, with emphasis on how these events are covered. Story submissions to campus media required. 
    Prerequisite: JOURN 101; NEWS 105.

270 Audience Analysis: Communities. (1)
Discussion of current events and issues of international, national, state, local, and campus importance, with emphasis on how these events are covered. Story submissions to campus media required. 
    Prerequisite: JOURN 101; NEWS 105.

315 (JOURN 315) News Editing. (2)
Theory and practice in editing across media platforms with emphasis on the role of editors, content planning and direction; story development and organization; presentation techniques to maximize audience impact; and proper language usage. 
    Prerequisite: NEWS 221.

339 Social Media and Audience Interactivity. (3)
Exploration of interactive news products and delivery systems with emphasis on usability and emerging technologies. 
    Not open to journalism majors or telecommunications majors or minors.

340 Current Issues and Newsroom Leadership. (1)
Exploration of current events, with an emphasis on their importance and context. Students serve as peer mentors to those enrolled in NEWS 240. 
    Prerequisite: NEWS 240.

370 Audience Analysis: Operations. (1)
Use of audience measurement data, economic trends, and news management techniques to analyze, identify, and shape an effective news product. 
    Prerequisite: NEWS 240.

371 Audience Interactivity. (1)
Exploration of interactive news products and delivery systems with emphasis on useability and emerging technologies. 
    Prerequisite: NEWS 270.

385 Multimedia Storytelling. (3)
Explores journalistic storytelling produced by interactive media technologies. Students focus on portraying active narratives that present multi-sensory experiences. Topics include the use of animation and electronic visual imagery in news art and journalistic documentation while balancing content and production techniques. 
    Prerequisite: JOURN 102, 103; JOURN 345 or NEWS 202.

397 Immersion: Special Topics. (3)
Participation in an off-campus, immersive experience designed to enhance racial, socio-economic, gender, or cultural awareness. Extensive on-campus preparation and presentation of significant multimedia project. May not be taken concurrently with NEWS 497. 
    Prerequisite: NEWS 221, 233 or 234 or 235; junior standing; permission of the department chairperson.

409 Foundations of Journalism: Ethical and Legal Issues. (2)
The relationship between the government and the American news media, with particular emphasis on contemporary legal and ethical issues. 
    Prerequisite: NEWS 109, 221; junior standing.

418 (JOURN 418) Specialty Reporting. (2-6)
Development of reporting and writing skills needed to communicate the complexities of topics such as science, environment, business, or education to diverse media audiences. Topic of course will be announced in advance of each offering. 
    Prerequisite: NEWS 221. 
    A total of 6 hours of credit may be earned.

449 Legal and Ethical Issues. (3)
Examination of ethical and legal issues facing journalists, including libel, privacy, intellectual property, privacy and freedom of expression with an emphasis on emerging media journalism. 
    Not open to journalism majors or telecommunications majors or minors.

485 Advanced News Seminar. (3)
Covers multimedia storytelling. Working in teams, students produce integrated news or feature presentations for varied media. 
    Prerequisite: JOURN 437 for photojournalism majors; JOURN 445 for graphics majors; JOURN 413 for news-editorial majors; TCOM 426 for telecommunications majors.

497 Immersion: Student Media. (3)
Intensive student-driven media experience incorporating journalistic storytelling. Student teams produce tangible, professional-quality media content. May not be taken concurrently with NEWS 397. 
    Prerequisite: NEWS 221, 233 or 234 or 235; junior standing; permission of the department chairperson.