J. Sparks, Chairperson  

The Department of Journalism offers professional programs in advertising, journalism, graphics, magazine media, news, photo, public relations, and teacher education. Departmental majors in advertising, journalism and public relations are accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). The public relations major is certified by the Public Relations Society of America (PRSA). Journalism students receive individual attention and hands-on instruction using leading-edge communication technologies. Students are encouraged to supplement their classroom educations by working with award-winning student publications and organizations, including the Daily News (campus newspaper), Ball Bearings (student magazine and Web site), Cardinal Communications (student-operated public relations agency), Adapt (student-operated advertising agency), Cardinal Metrics (a student-operated media research agency), and bsudaily.com (the unified student media Web site). The department's professional and faculty advisors assist students in selecting courses, understanding requirements for majors, and receiving career counseling. No more than 12 transfer credits are accepted for any major in the Department of Journalism.
    For more information, visit the Department of Journalism website or call 765-285-8200.


BACCALAUREATE DEGREES

Students will be guided by the outline of baccalaureate degrees, the University Core Curriculum, the majors and the concentration areas listed below. Students majoring in the journalism department are encouraged to meet with an advisor in advertising, journalism, or public relations within the first semester of the program.

Students must complete all major and minor courses with the grades of C or better, including concentration courses outside the department. Before enrolling in an ICOM, JOUR, NEWS, or TCOM course, a student must earn a C or better grade in its prerequisites. Prerequisites for all courses are strictly enforced. Prior to graduation, majors must complete a senior survey and an exit interview with the appropriate program coordinator. Before enrollment in JOUR 104 or NEWS 120, students must successfully complete a language usage proficiency examination. Successful completion of this examination does not satisfy the University Core Curriculum Writing Proficiency Program requirement.

Students must earn a minimum of 72 credits in courses outside the journalism and telecommunications departments (ICOM, JOUR, NEWS and TCOM).

Students pursuing the news concentration are required to complete four semesters or the equivalent of one modern or classical language.

Students enrolled in the magazine media and news concentrations are required to complete a second major or minor outside the departments of journalism and telecommunications. Other journalism department majors are encouraged to select a second major or minor that will complement their major. Minors in journalistic storytelling and strategic communications are not open to students majoring in the journalism department. 

MAJOR IN ADVERTISING (BA/BS), 48-63 credits

PREFIX  NO  SHORT TITLE   CREDITS
       
CCIM  210  Professional Development   1
JOUR  101  Media and Society   3
  103  Introduction to Visual Comm   3
  104  Strategic Writing   3
  250  Introduction to Advertising   3
  275  Media Law and Ethics   3
  285  Account Management   3
  302  Diversity and Media   3
  348  Strat Comm Emerging Media   3
  352  Media Planning 1   3
  354  Advertising Copy & Layout 1   3
  355  Branding for AD and P R   3
  368  Strategic Communication Des   3
  369  Internship (0-12)   2
  382  Media Theory and Research   3
  456  Advertising Campaigns   3
       
3 credits from 
JOUR  405  Strat Comm Case Studies (3)   
  452  Media Planning 2 (3)   
  454  Advertising Copy & Layout 2 (3)   3
     
48 crs
Students majoring in advertising may add one or more optional concentration areas. If selecting multiple areas, no more than three credits may overlap. 
 
Advertising Sales, 15 credits 
MKG  300  Principles of Marketing   3
  325  Professional Selling   3
TCOM  340  Electronic Media Sales   3
  344  Electronic Media Promotion   3
       
3 credits from 
ECON  116  Survey of Economic Ideas (3)   
  201  Elementary Microeconomics (3)   3
     
15 crs
       
Emerging Media, 12 credits 
ICOM  101  The Digital World   3
  375  Digital Storytelling   3
       
6 credits from 
ICOM  201  Web Design and Usability (3)   
  210  Introduction to Social Media (3)   
  211  Digital Interactivity Design (3)   
  212  Digital Image Design (3)   
  213  Digital Video Design (3)   
  214  Digital Sound Design (3)   6
     
12 crs
       
Event Planning and Management, 12 credits
FCFN  210  Customer Service    3
  262  Facilities Plan Layout and Des   3
  376  Intro Event Management   3
  477  Advanced Event Management   3
     
12 crs
       
Journalistic Narrative Writing, 12 credits 
JOUR  280  Writing for Magazines   3
  328  Magazine Feature Writing   3
  380  Long-form Digital Storytelling   3
  427  Advanced Narrative Writing   3
     
12 crs
       
Media Analytics, 9 credits 
JOUR  182  Analytics and Content Strat   3
  282  Media Analytics Metrics   3
  482  Media Analytics in Practice   3
     
9 crs
       
Media Presentation and Design, 15 credits 
JOUR  206  Introduction to Digital Media    3
  234  Design 1   3
  241  Design 2   3
  242  Programming Interactive Media   3
  323  Magazine Design   3
     
15 crs
       
Photojournalism, 12 credits 
JOUR  235  Intro to Photojournalism   3
  236  Photojournalism Lighting   3
  335  Assignment Photojournalism   3
       
3 credits from 
JOUR  332  Photoj Managing and Editing (3)   
  434  Advanced Photoj Illustration (3)   
  437  Long-form Photojournalism (3)   3
     
12 crs
       
Public Relations, 12 credits (Open only to advertising majors) 
JOUR  261  Principles of Public Relations   3
  265  Public Relations Writing Tech   3
  485  Strat Comm Campaigns   3
       
3 credits from 
JOUR  385  Writing Design Strategic Comm (3)   
  397  Immersion: Public Rel Proj (3)   3
     
12 crs
       
Sport Marketing and Communication, 15 credits 
SPTA  190  Introduction to Sport Admin   3
  303  Sport Marketing   3
  345  Sport Communication   3
  485  Sport Management    3
       
3 credits from SPTA 
SPST  250  Special Topics in Sports (3)   
SPTA  300  Sport Law (3)   
  305  Sport Finance (3)   
  345  Sport Communication (3)   
  448  Sport Governance (3)   
     
15 crs
     
48-63 crs

MAJOR IN BUSINESS ANALYTICS (BA/BS), 42-66 credits

(See Interdepartmental in the Miller College of Business for the
media and communications concentration in the Major in Business Analytics.)

MAJOR IN JOURNALISM (BA/BS), 46-65 credits

PREFIX  NO  SHORT TITLE   CREDITS
   
Core, 21 credits   
CCIM  210  Professional Development   1
JOUR  101  Media and Society   3
  103  Introduction to Visual Comm   3
  369  Internship (0-12)   2
NEWS  105  Journ Storytelling: Intro   3
  109  Fndtns Ethic Legal Principles   1
  120  Newsgathering: Sourcing   2
  133  Multimedia: Video   1
  397  Immersion: Special Topics   3
  409  Fndtns Ethical Legal Issues   2
     
21 crs
       
Graphics Concentration, 44 credits   
GEOG  150  Global Geography   3
  265  Intro Geographic Info Systems   3
JOUR  206  Introduction to Digital Media   3
  234 Design 1   3
  241  Design 2   3
  242  Programming Interactive Media   3
  320  Media Art Dir Creative Process   2
  323  Magazine Design   3
  345  Visual Reporting   3
NEWS  131  Multimedia: Stills   1
  215  News Editing   1
  221  Storytelling: Covering Issues   3
TGRA  180  Introduction to Graphic Comm   3
       
3 credits from   
ECON  201  Elementary Microeconomics (3)   
  247  Econ and Stats for the Media (3)   3
   
3 credits from   
CCIM  280  Social Media (3)   
SOC  100  Principles of Sociology (3)   3
       
3 credits from   
ANTH  111  Anth, Cult, and Globalization (3)   
  311  Ethnicity and Race (3)   
  342  Anth of the United States (3)   
COMM  290  Intercultural Communication (3)   
PHIL  202  Ethics (3)   
  203  Social Philosophy (3)   
POLS  474  Women and Politics (3)   
  475  Minority Group Politics (3)   
SOC  235  Sociology of Gender (3)   
  421  Racial and Cultural Minor US (3)   
  422  Analysis of Social Inequality (3)   
     
44 crs
     
65 crs
       
Magazine media concentration, 25 credits   
JOUR  280  Writing for Magazines   3
  302  Diversity and Media   3
  328  Magazine Feature Writing   3
  380  Long-form Digital Storytelling   3
  427  Advanced Narrative Writing   3
NEWS  108  Fndtns Great Storytellers   1
  131  Multimedia: Stills   1
  132  Multimedia: Audio   1
  197  Introduction to Student Media   1
  215  News Editing   2
  233  Specialized Story Form   3
  370  Media Analytics    1
     
25 crs
     
46 crs
       
New concentrations, 26 credits (BA only)   
JOUR  302  Diversity and Media   3
NEWS  108  Fndtns Great Storytellers   1
  131  Multimedia: Stills   1
  132  Multimedia: Audio   1
  197  Introduction to Student Media   1
  215  News Editing   2
  221  Storytelling: Covering Issues   3
  233  Specialized Story Form   3
  240  Current Issues 1   1
  340  Current Issues 2   1
  370  Media Analytics   1
       
6 credits from   
JOUR  242  Programming Interactive Media (3)   
  311  News Feature Writing (2)   
  312  Opinion Writing (2)   
  322  Sportswriting and Reporting (2)   
NEWS  418  Specialty Reporting (2-6)   
TCOM  324  News Videography (2)   
  326  Presentation Techniques (2)   
  426  News Producing (2)   6
   
2 credits from   
JOUR  413  Advanced Newswriting Reporting (2)   
TCOM  422  Adv Video and Audio Reporting (2)   2

Four semesters or equivalent of one modern or classical language at the college level are required.  

 
     
26 crs
     
47 crs
       
Photo concentration, 33 credits   
HIST  202  US History, 1877 to Present   3
JOUR  235  Intro to Photojournalism   3
  236  Photojournalism Lighting   3
  332  Photoj Managing and Editing   3
  335  Assignment Photojournalism   3
  434  Advanced Photoj Illustration   3
  437  Long-form Photojournalism   3
NEWS  108  Fndtns Great Storytellers   1
  132  Multimedia: Audio   1
  197  Introduction to Student Media   1
  221  Storytelling: Covering Issues   3
   
3 credits from   
CCIM  280  Social Media (3)   
SOC  100  Principles of Sociology (3)   3
   
3 credits from   
ANTH  111  Anth, Cult, and Globalization (3)   
  311  Ethnicity and Race (3)   
  342  Anth of the United States (3)   
COMM  290  Intercultural Communication (3)   
PHIL  202  Ethics (3)   
  203  Social Philosophy (3)   
POLS  474  Women and Politics (3)   
  475  Minority Group Politics (3)   
SOC  235  Sociology of Gender (3)   
  421  Racial and Cultural Minor US (3)   
  422  Analysis of Social Inequality (3)   3
     
33 crs
     
46-65 crs

MAJOR IN PUBLIC RELATIONS (BA/BS), 48-63 credits

PREFIX
NO    SHORT TITLE

CREDITS

CCIM
JOUR














210
101
103
104
261
265
275
285
302
348
355
368
369
382
405
465

Professional Development
Media and Society
Introduction to Visual Comm
Strategic Writing
Principles of Public Relations
Public Relations Writing Tech
Media Law and Ethics
Account Management
Diversity and Media
Strat Comm Emerging Media
Branding for AD and P R
Strategic Communications Des
Internship (0-12)
Media Research Cons Behav
Strat Comm Case Studies
Public Relations Campaigns

1
3
3
3
3
3
3
3
3
3
3
3
2
3
3
3

 
3 credits from
JOUR

385
397
Writing Design Strategic Comm (3)
Immersion: Public Rel Proj (3-9)
 
3
     
48 crs
Students majoring in public relations may add one or more optional concentration areas. If selecting multiple concentration areas, no more than three credits may overlap.   
   
Advertising, 15 credits   
JOUR  250  Introduction to Advertising   3 
  352  Media Planning 1  3 
  354  Advertising Copy & Layout 1   3 
  485  Strat Comm Campaigns  3
   
3 credits from   
JOUR  452  Media Planning 2 (3)   
  454  Advertising Copy & Layout 2 (3)   3 
     
15 crs 
       
Emerging Media, 12 credits   
ICOM  101  The Digital World   3 
  375  Digital Storytelling  3
   
6 credits from   
ICOM  201  Web Design and Usability (3)   
  210  Introduction to Social Media (3)   
  211  Digital Interactivity Design (3)   
  212  Digital Image Design (3)   
  213  Digital Video Design (3)   
  214  Digital Sound Design (3)   6 
     
12 crs 
       
Event Planning and Management, 12 credits   
FCFN 210  Customer Service   3
262  Facilities Plan Layout and Des   3
376  Intro Event Management   3
  477  Advanced Event Management   3
     
12 crs 
       
Journalistic Narrative Writing, 12 credits   
JOUR 280  Writing for Magazines   3
  328  Magazine Feature Writing   3
  380  Long-form Digital Storytelling   3
  427  Advanced Narrative Writing   3
     
12 crs
Media Analytics, 9 credits 
JOUR  182  Analytics and Content Strat  3
  282  Media Analytics Metrics   3 
  482  Media Analytics in Practice   3
     
9 crs
       
Media Presentation and Design, 15 credits   
JOUR  206  Introduction to Digital Media   3 
  234  Design 1   3 
  241  Design 2   3 
  242  Programming Interactive Media   3 
  323  Magazine Design   3 
     
15 crs 
       
Photojournalism, 12 credits 
JOUR  235  Intro to Photojournalism  3
  236  Photojournalism Lighting  3
  335  Assignment Photojournalism  3
   
3 credits from   
JOUR  332  Photoj Managing and Editing (3)   
  434  Advanced Photoj Illustration (3)   
  437  Long-form Photojournalism (3)   
     
12 crs 
       
Sport Marketing and Communication, 15 credits 
SPTA  190  Introduction to Sport Admin  3
  303  Sport Marketing   3 
345  Sport Communication  3
  485  Sport Management    3 
 
3 credits from 
SPST  250  Special Topics in Sports (3)   
SPTA  300  Sport Law (3)   
  305  Sport Finance (3)   
  345  Sport Communication (3)   
  448  Sport Governance (3)   3
     
15 crs 




48-63 crs

MINOR IN DIGITAL MEDIA, 18 credits

PREFIX NO SHORT TITLE CREDITS
       
ICOM


101
375
495
The Digital World
Digital Storytelling
Senior Capstone
3
3
3
     
9 credits from
   
ICOM





201
210
211
212
213
214
Web Design and Usability (3)
Introduction to Social Media (3)
Digital Interactivity Design (3)
Digital Image Design (3)
Digital Video Design (3)
Digital Sound Design (3)





9
     
18 crs
C or better grades required in each course. This program is offered on-line only.

MINOR IN JOURNALISTIC STORYTELLING, 20-21 credits

PREFIX
NO  SHORT TITLE   CREDITS
       
JOUR 101  Media and Society   3
NEWS  105  Journ Storytelling: Intro
 3
  109 Fndtns Ethic Legal Principles
 1
  120  Newsgathering: Sourcing   2
  132  Multimedia: Audio   1
  133  Multimedia: Video   1
  215  News Editing   2
  221  Storytelling: Covering Issues   3
 
 4 to 5 credits from
JOUR 280 Writing for Magazines (3)   
  311 News Feature Writing (2)   
  312  Opinion Writing (2)   
  322  Sportswriting and Reporting (2)   
NEWS  418  Specialty Reporting (2-6)   
TCOM 324  News Videography (2)   
  326  Presentation Techniques (2)   
  426  News Producing (2)   4-5
     
20-21 crs

MINOR IN SPORTS STUDIES, 16 credits

PREFIX
NO
SHORT TITLE
CREDITS
       
JOUR 322  Sportswriting and Reporting   2
NEWS  418  Specialty Reporting (2-6)   2
TCOM  383  Digital Sports Seminar    3
 
9 credits from
HIST 205 Intro Sport in American Life (3)   
PHIL  304  Philosophy of Sport (3)   
SPST  250  Special Topics in Sports (3)   
SPTA  300 Sport Law (3)   
  305 Sport Finance (3)   
  345 Sport Communication (3)   
  448 Sport Governance (3)   9
     
16 crs 

No course in the Minor in Sports Studies may count toward majors in Journalism, Telecommunications, or Sports Administration. Open to declared majors in Journalism or Telecommunications, and to other majors with permission of the journalism chair.

MINOR IN STRATEGIC COMMUNICATIONS, 15 credits

PREFIX
NO
SHORT TITLE
CREDITS
       
JOUR 101  Media and Society  3
  103  Introduction to Visual Comm   3
  104  Strategic Writing   3
  250  Introduction to Advertising    3
  261  Principles of Public Relations   3
     
15 crs

TEACHER EDUCATION

Teaching programs require additional courses in educational methods. The professional education courses are included in this listing. See the Department of Educational Studies and Teachers College for the descriptions of these courses and other professional requirements of the teacher education program. 

TEACHING MAJOR IN JOURNALISM (BA/BS), 79 credits

PREFIX

NO

SHORT TITLE

CREDITS

CCIM
EDSE
JOUR





NEWS









210
320
101
103
234
235
280
320
105
108
109
120
132
133
215
221
397
409

Professional Development
Read Div Sec Cont Class
Media and Society
Introduction to Visual Comm
Design 1
Intro to Photojournalism
Writing for Magazines
Media Art Dir Creative Process
Journ Storytelling: Intro
Fndtns Great Storytellers
Fndtns Ethic Legal Principles
Newsgathering: Sourcing
Multimedia: Audio
Multimedia: Video
News Editing
Storytelling: Covering Issues
Immersion: Special Topics
Fndtns Ethical Legal Issues

1
3
3
3
3
3
3
2
3
1
1
2
1
1
2
3
3
2

3 credits from    
CCIM
JOUR
NEWS
280
242
233
Social Media (3)
Programming Interactive Media (3)
Multimedia: Reporting (3)


3




43 crs

SENIOR HIGH, JUNIOR HIGH/MIDDLE SCHOOL EDUCATION PROGRAM

PREFIX

NO

SHORT TITLE

CREDITS

Professional education sequence, 36 credits  

EDFO
EDJH
EDMU
EDPS

EDSE

JOUR

420
385
205
251
390
150
380
395

Soc, Hist, Phil Found of Ed
Prin of Tchng in Mid Schl
Intro to Multicul Ed
Development Secondary
Educational Psychology
Basic Concepts of Secondary Ed
Princ of Tchng in Sec School
Journ Teach and Advising Mthds

3
3
3
3
3
3
3
3

Student teaching 
12
     

36 crs
     
79 crs
See Professional Education Assessment/Decision Points for additional information. 

LICENSE ADDITION IN JOURNALISM, 15 credits

PREFIX

NO

SHORT TITLE

CREDITS

JOUR


NEWS

101
103
395
105
449

Media and Society
Introduction to Visual Comm
Journ Teach and Advising Mthds
Journ Storytelling: Intro
Legal and Ethical Issues

3
3
3
3
3





15 crs

CERTIFICATE IN JOURNALISTIC VISUAL PRESENTATION, 15 credits

(See Certificates.)

ICOMMUNICATION (ICOM)

101 The Digital World (3)
Introduction to types of human interaction made possible by digital media. Exploration of individualization, innovation, imagination, interactivity, minimization, and internationalization of digital communication. Positive and negative impacts and ramifications of a digital world.
    Open to all students.

201 Web Design and Usability (3)
Conceptual introduction to design and critique of digital messages in terms of source objectives, audiences, and society effects. Specific emphasis on theories and evaluations of usability testing of Web sites.
    Open to all students.

210 Introduction to Social Media (3)
An examination of social media technologies and applications of emerging technologies on various careers aimed at students of all skill levels. Students will build their own Web sites using existing tools, engage in social and mobile networks, and deploy a variety of social media applications using pre-existing software tools.
    Prerequisite: ICOM 101 with a grade of C (2.0) or better, or permission of the program director.
    Open to all students.

211 Digital Interactivity Design (3)
Digital media design as the design of artifacts to support interactive experience. Explores relationships among interactivity, interface design, and communication. Individual and collaborative projects geared to heighten understanding of designing for interactivity.
    Open to all students.

212 Digital Image Design (3)
Emphasizes aesthetic understanding and practical facility with digital content as effective visual communication. Emphasis on development of digital imaging competencies, techniques, and aesthetics.
    Open to all students.

213 Digital Video Design (3)
Basic knowledge and laboratory work in development of digital video and audio. Introduction to creating digital video productions with digital cameras and computer hardware and software. Aesthetics and techniques of digital video and audio recording and non-linear editing.
    Open to all students.

214 Digital Sound Design (3)
Explores creative use and manipulation of digital audio to produce compositions and sound designs suitable for different types of digital media projects. Focuses on technical skills, creativity, and an understanding of digital audio in context.
    Open to all students.

299X Experimental/Development Topics (3)
Topics relevant to the discipline. Course titles to be announced before each semester.
    Open to all students.

375 Digital Storytelling (3)
Covers fundamentals of writing, formatting, digitizing, adapting, repurposing, and distributing digital media stories for application in information, communication, and entertainment industries.
    Prerequisite: either ICOM 101 or two 200-level courses with a grade of C (2.0) or better; prerequisite courses can be taken concurrently.
    Open to all students.

390 Independent Studies in Digital Media (3)
Academic or creative digital media project directed by a Ball State faculty member. Written proposal must be approved by the digital media minor program director prior to term of study.
    Prerequisite: permission of the program director.
    Open to all students.

495 Senior Capstone (3)
Synthesis and culmination of undergraduate digital media design and production experiences in a group or individual capstone digital media design project.
    Prerequisite: ICOM 375 with a grade of C (2.0) or better for digital media minor students; permission of the program director for students enrolled in the digital media certificate.
    Open to all students.

499 Colloquium (1 or 2)
Attendance at colloquia, workshops, and Center for Media Design events as specified in the digital media student handbook is the basis for earning colloquium credit. Offered credit/no credit only.
    A total of 2 credits may be earned.
    Open only to digital media minor students.

JOURNALISM (JOUR)

101 Media and Society (3)
Study of the structures and functions of media communications and how they inform, persuade, and entertain audiences. Overview of the evolving relationships among media industries and American society. Focus on advertising, public relations, and news organizations.
    
Not open to students who have credit in TCOM 100 or 101.

103 Introduction to Visual Communication and Web Development (3)
Introduces students to the theories and concepts behind visual communication with the application and understanding of desktop publishing and the various ways that media practitioners use visuals. Students will apply these same theories and concepts in developing visual materials for the World Wide Web.
    
Recommended parallel: JOUR 101.
    Open only to journalism department majors, minors and those pursuing a major in business analytics.

104 Strategic Writing (3)
Develops basic writing skills that public relations and advertising professionals use. Content focuses on journalism writing, including Associated Press style, proper grammar, syntax and usage, and aspects of advertising and business writing.
    
Prerequisite: JOUR 101 and successful completion of a departmental language usage proficiency exam.
    Open only to journalism department majors, minors and those pursuing a major in business analytics.

182 Media Analytics and Content Strategy (3)
Explores best practices in social media and web analytics for journalism and strategic communications. Students will focus on content strategies to reach targeted audiences and increase audience engagement.

206 Introduction to Digital Media (3)
Introduces the digital media environment. Students emerge with an understanding of the seismic shift that digital media has brought to the communications field. At the end of the course, students will have a clear understanding of the importance of a personal brand and image in the digital world. This will include social media presence, digital portfolios and maintaining a digital lifestyle. Also introduces programming languages and how they are used in journalism, advertising and public relations.
    
Recommended parallel: JOUR 101.

234 Design 1 (3)
Survey of page design, type, and color theories, graphics reporting, Web design, and multimedia storytelling. Introduces the concepts of journalistic visual editing, journalistic graphics technology, and the history of visual journalism.
    
Prerequisite: JOUR 103.

235 Introduction to Photojournalism (3)
Photojournalism in a multimedia world including basic digital photography, portable lighting, news value, history, and industry standard ethical concepts. DSLR camera, lens, and portable flash required for this course.
    
Recommended parallel: JOUR 101.

236 Photojournalism Lighting (3)
Exploration of theories and practice of photojournalism lighting in and out of the studio. Focus is on assignment-based illustrative, conceptual, and architectural photography for publication and online distribution. DSLR camera, lens, and portable flash required for this course.
    
Prerequisite: JOUR 235.

241 Design 2 (3)
Explores more advanced areas of journalistic design and puts them into the context of working editorial and strategic communication environments. In addition to developing students’ design abilities, this course will also explore visual ethics, copyright, history and diversity in the form of editorial and strategic communication worlds.
    
Prerequisite: JOUR 234.

242 Programming for Interactive Media (3)
Introduces students to the role of programming and coding as it relates to multimedia storytelling and digital journalism. Students will explore how to mine and work with data sets, as well as explore programming languages most relevant to journalism, strategic marketing communications, and multimedia storytelling. Course projects will focus on the application of these programming languages through the lens of digital storytelling. Thus, students will learn to apply coding in the context of communications media.
    
Prerequisite: JOUR 103 or 206.

250 Introduction to Advertising (3)
A survey of the advertising communication process and its history. Focuses on communication research, creative strategy, campaign planning, function of mass media as carriers of advertising, and evaluation of advertising effectiveness.
    
Recommended parallel: JOUR 101 or TCOM 101.

261 Principles of Public Relations (3)
Survey of the theory, philosophy, and function of public relations practices and programs in organizations and institutions.
    
Recommended parallel: JOUR 101 or TCOM 101.

265 Public Relations Writing and Publicity Techniques (3)
Theory and practice of producing publicity tools for various media used in campaigns to promote and interpret personal, institutional, and organizational objectives and activities. Emphasizes writing and publicity problem solving.
    
Prerequisite: JOUR 104, 261, and successful completion of a departmental language usage proficiency exam.
    Open only to students pursuing a major in advertising or public relations.

275 Media Law and Ethics (3)
Examination of the ethical, legal, political, and social pressures on strategic communication. Explores ethical and legal implications in the workplace, with attention given to the historical development of laws and ethics in communication.
    
Prerequisite: JOUR 250 or 261.
    Open only to majors in advertising, business analytics, and public relations.

280 Writing for Magazines (3)
Feature writing that specifically targets print and online magazines. Topics include market research, in-class editing, and critiques and analyses of award-winning articles. Students research, write and rewrite editorial packages including articles, sidebars and queries.
    
Prerequisite: JOUR 104 or NEWS 120 and successful completion of a departmental language usage proficiency examination.

282 Media Analytics Metrics (3)
Explores best practices in media analytics measurement for journalism and strategic communications. Students focus on analyzing audience engagement with media content to enhance content strategies of media companies.

285 Account Management (3) Covers roles and functions of account management within a strategic communications environment. Includes account management concepts and terminology; covers leadership styles and behaviors; addresses basic business definitions and concepts as they apply to advertising and public relations; and introduces application of primary and secondary research to strategic communications campaigns.
    
Prerequisite: JOUR 250 or 261.

299X Experimental/Developmental Topics (1-12)
Topics relevant to the discipline. Course titles will be announced before each semester.
    
A total of 12 credits may be earned.

302 Diversity and Media (3)
Emphasizes the importance of a racial and cultural representativeness among media; examines media portrayals of racial and cultural diversity; examines the influence of mass media portrayals of racial and cultural diversity on individuals and society from social scientific and critical cultural perspectives; examines relevant contemporary issues related to racial and cultural diversity; and introduces inclusive media best practices. 
    Prerequisite: junior standing.

311 News Feature Writing (2)
An advanced writing course that requires in-depth reporting and information-gathering skills. Students will concentrate on learning to write informative, accurate news feature stories that provide detail and context for readers.
    
Prerequisite: NEWS 221.

312 Opinion Writing (2)
Researching and writing of columns, editorials, and reviews with emphasis on varied writing structures and styles.
    
Prerequisite: NEWS 221.

320 Media Art Direction and the Creative Process (2)
Creative approaches to media design and presentation. Explores strategies for developing creativity and design problem solving, as well as visual literacy and visual/verbal interpretation. Emphasizes visual storytelling and conceptual approaches to design.
    
Prerequisite: JOUR 234 or 354.

322 Sportswriting and Reporting (2)
Introduction to sportswriting and reporting across media platforms with emphasis on skills needed to produce game and feature stories that provide detail and context.
    
Prerequisite: JOUR 104 or NEWS 221 or SPTA 345.

323 Magazine Design (3)
Designing for print and online magazines. Explores presentation strategies for news and feature content, and advertising for magazine formats. Computer-based production methods will be employed.
    
Prerequisite: JOUR 234.

328 Magazine Feature Writing (3)
Instruction and practice in techniques for interviewing, observation and research to write in-depth profiles, human interest features, and investigative essays. Students write long-form articles exploring complex issues for local, regional, or national publications.
    
Prerequisite: JOUR 280.

332 Photojournalism Managing and Editing (3)
Conceiving, proposing, assigning, and editing photographs in a multimedia environment. In-depth coverage of news, with application of industry standards and ethical concepts.
    
Prerequisite: JOUR 235.

335 Assignment Photojournalism (3)
In this intermediate course, student journalists will use photography to tell news, sports, and feature stories using traditional and emerging media technologies. Emphasis on news values, ethical practice, and historical context. DSLR camera, lens, and portable flash required for this course.
    
Prerequisite: JOUR 235.

345 Visual Reporting (3)
Examination of the facets of informational graphics and the job of the modern-day graphics reporter. Experience gained in creating and researching explanatory charts, diagrams, maps, and graphics editing.
    
Prerequisite: JOUR 234.

348 Strategic Communications and Emerging Media (3)
Study of emerging media, with an emphasis on digital media, and the role emerging media plays in advertising and public relations. Explores emerging media’s role in society and on consumers and business, technology’s role in emerging media, and how emerging media impacts strategic communication development, implementation, and measurement.
    
Prerequisite: JOUR 250 or 261 or TCOM 345.

352 Media Planning 1 (3)
Strategy and procedures for planning, executing, and controlling the placement of advertising. Examines characteristics of media, techniques of media budgeting and selection, and methods of evaluating media effectiveness.
    
Prerequisite: JOUR 250 or TCOM 345.

354 Advertising Copy & Layout 1 (3)
Instruction in preparing copy for mass media advertising. Major emphasis on creative thinking and basic writing skills. Prepare copy strategies, write copy, prepare layouts and storyboards. Discussion of fundamentals of consumer motivation and selecting target audiences.
    
Prerequisite: JOUR 103, 104, and 250 for advertising majors; JOUR 103, 104, and 250 or 261 for business analytics majors; or TCOM 345 for telecommunications majors.

355 Branding for Advertising and Public Relations (3)
Study of brands, branding, and the role of advertising and public relations in brand development. Explores how brands are built, leveraged, measured, and nurtured; the roles brands play in society; trends in brand development; and future of brands.
    
Prerequisite: JOUR 250 or JOUR 261 or TCOM 345.

368 Strategic Communications Design (3)
Study of institutional and industrial publications as an important means of internal and external communications. Emphasizes design and production techniques.
    
Prerequisite: JOUR 103, 104, and 250 for advertising majors or JOUR 103, 104, and 261 for public relations majors.

369 Internship (0-12)
Practical, supervised, on-the-job experience in a media-related industry or organizational setting. Offered credit/no credit only.
    
Prerequisite: permission of the department chairperson.
    A total of 12 credits may be earned.

380 Long-form Digital Storytelling (3) Examines the current state of digital publishing through reading and discussion, and then applies those concepts to create a long-form digital story delivered across multiple media. Students will explore this framework through long-form feature writing. While magazine articles incorporate the narrative and reporting elements of feature writing, they are distinguished by point of view, eloquence of style, and strength of argument. Students will create a culminating project that exists online, in print and on various eReader devices.
    
Prerequisite: JOUR 280.

382 Media Theory and Research (3)
Discussion of media theory and its role in strategic communications research. Emphasizes survey research, questionnaire construction, interviewing techniques, attitude measurement, copy testing, audience analysis, computer database searches, evaluation of externally supplied research, and data interpretation.
    
Prerequisite: JOUR 250 or JOUR 261 or TCOM 345.

385 Advanced Writing and Design for Strategic Communications (3)
Emphasizes the theory and practice of producing persuasive communications that promote and interpret client and organizational objectives. Focuses on developing strategies aligned with organizational objectives; researching, writing, editing, and designing communication tools in support of organizational objectives; and developing strategic implementation plans to maximize effectiveness of communication tools.
    
Prerequisite: JOUR 265 and 368.

390 Honors Colloquium in Journalism (1-3)
Readings and in-depth exploration and discussion of pertinent issues, movements, and problems in journalism and mass communications research.
    
A total of 3 credits may be earned.
    Open only to honors students and to students with areas in journalism by permission of the department chairperson.

395 Journalism Teaching and Publication Advising Methods (3)
Designed to study the structure of high school journalism and to aid the candidate in developing the necessary background/skills to teach high school journalism and advise student publications. Offers students the opportunity to explore teaching styles, student learning styles, lesson planning, staff publication management styles, student leadership strategies, and financial management of student publications.
    
Prerequisite: permission of the department chairperson.

397 Immersion: Public Relations Project (3-9)
Participation in the public relations portion of a project-based immersive experience. Extensive writing and public relations strategy development is expected.
    
Prerequisite: permission of the journalism department chairperson.
    A total of 9 credits may be earned.

405 Strategic Communications Case Studies (3)
Strategic planning principles for campaigns and program implementations, including use of communication, public opinion, change, and management theory; crisis planning and communication; issue management; integrated marketing communication; and case study reviews.
    
Prerequisite: JOUR 352 and 354 for advertising majors or JOUR 265 and 368 for public relations majors.

413 Advanced Newswriting and Reporting (2)
Advanced writing, reporting, and editing skills, including multiple-source interviewing, field observation, and use of databases. Emphasis on in-depth analysis and interpretation of a substantive area of coverage, including the use of community and public journalism theories and techniques.
    
Prerequisite: NEWS 221.

427 Advanced Narrative Writing (3)
Advanced narrative storytelling techniques with an emphasis on literary nonfiction, character development, and immersive reporting; study and discussion of best-known contemporary magazine writers and literary journalists from The New Yorker.
    
Prerequisite: JOUR 280 or instructor permission.

434 Advanced Photojournalism Illustration (3)
In-depth study and application of photo illustration. Includes history of photojournalistic illustration. DSLR camera, lenses, and portable flash required for this course.
    
Prerequisite: JOUR 236.

437 Long-form Photojournalism (3)
In-depth exploration of topics of community interest or significant social value. Finished work will be prepared for delivery over multiple platforms. DSLR camera, lens, and portable flash required for this course.
    
Prerequisite: JOUR 335.

452 Media Planning 2 (3)
Extended study in developing a comprehensive media plan. Emphasizes consumer research, media habits, creative selection of media vehicles, and use of the computer in planning and buying.
    
Prerequisite: JOUR 352.

454 Advertising Copy & Layout 2 (3)
Extended study in the conceptualization and creation of advertising emphasizing copy writing and layout for various media channels.
    
Prerequisite: JOUR 354.

456 Advertising Campaigns (3)
Synthesis of skills and concepts acquired in the specialized advertising courses. Research, plan, write, schedule, budget, and evaluate a complete advertising campaign. Enhances career development skills and portfolio- ready material.
    
Prerequisite: JOUR 285, 352, 354 and 382.

465 Public Relations Campaigns (3)
In this immersive team experience, public relations majors apply research and problem-solving techniques to actual public relations clients using all of the methodologies learned previously. Emphasizes developing positive teamwork skills and portfolio and professional development including personal presentation skills.
    
Prerequisite: JOUR 265, 285, and 368.

474 Producing Secondary Publications (3)
Study of secondary student publication production, design, use, and conception. Explores journalistic purpose, visual literacy, visual/verbal interpretation, and design methods for newspapers, yearbooks, magazines, and online publications.
    
Prerequisite: NEWS 221 or permission of the department chairperson.

482 Media Analytics in Practice (3)
Immersive approach to gain cutting-edge knowledge of media analytics and turning them into action for a community partner. The Media Analytics in Practice project will offer hands-on learning experience while studying and practicing fundamentals of media analytics with professors, industry experts and our community partner.

485 Strategic Communications Campaigns (3)
In this immersive course, students apply problem-solving techniques to actual strategic communications campaigns and work for internal and external clients using methodologies learned previously in intermediate-level courses. Emphasizes developing positive teamwork and leadership skills and includes opportunities to strengthen personal presentation proficiency.
    
Prerequisite: JOUR 265, 285, 352, 354, 368 and 382.

495 Individual Studies in Journalism (.5-12)
Students with areas in the Department of Journalism pursue a specific subject in-depth in consultation with a member of the faculty.
    
Prerequisite: permission of the department chairperson.
    A total of 12 credits may be earned.

496 Creative Project: Graphics (1-6)
Execution of a creative project that has a significant visual communication purpose. Projects may take the form of an annual report or creative advertising campaign, for example, and must have print, online, and mobile components. The student must pitch his or her idea to one faculty member with sufficient design/graphics knowledge to advise his or her creative project.
    
Prerequisite: permission of the department chairperson.
    A total of 6 credits may be earned.

NEWS (NEWS)

105 Journalistic Storytelling: Introduction (3)
Introduction to journalistic storytelling, including writing, editing, and design. Emphasis on practical application of basic skills needed in multimedia newsrooms.
    
Open only to students majoring in journalism or telecommunications.

108 Foundations of Journalism: Great Stories and Storytellers (1)
Introduction to the role of journalism in the United States with emphasis on the coverage of significant events and contributions of journalists who helped shape history and the profession. 
    Open only to students majoring in journalism or telecommunications. 

109 Foundations of Journalism: Ethical and Legal Principles (1)
Introduction to legal and ethical issues facing today’s journalism professional. Overview of basic tenets, including the First Amendment, libel, privacy, and intellectual property. 
    Prerequisite: JOUR 101. 

120 Newsgathering: Sourcing (2)
Methods for identifying primary, secondary, and tertiary sources, and evaluating their credibility. Includes strategies for preparing and conducting interviews with an emphasis on critical-thinking skills needed to select, evaluate, synthesize, organize, and present information.
    
Prerequisite: successful completion of a departmental language usage proficiency exam; JOUR 101 and NEWS 105 for students majoring in journalism or telecommunications news concentration; TCOM 101 and NEWS 105 for students majoring in telecommunications digital sports production concentration.

131 Multimedia: Stills (1)
Introduction to still photography and its relationship to the multimedia storytelling process. Includes acquisition, selection and editing of photographs; composition and lighting; history, ethics, and legal principles.
    Open only to students in a journalism department program and students in the telecommunications news concentration.

132 Multimedia: Audio (1)
Introduction to the role of sound in the multimedia storytelling process. Includes acquisition, selection, and editing of sound; proper recording techniques; ethical and legal principles.
    Open only to students in a journalism department program and students in the telecommunications news concentration.

133 Multimedia: Video (1) 
Introduction to the role of moving pictures in the multimedia storytelling process. Includes acquisition, selection, and editing of video; proper recording techniques and professional standards; ethical and legal principles.
    Open only to students in a journalism department program and students in the telecommunications news concentration.

197 Introduction to Student Media (1)
Introduction to news-oriented student media at Ball State University including the missions, audiences, and process of each student media organization. Includes experience in journalistic storytelling for student media.                
    Prerequisite: NEWS 105.

215 News Editing (2)
Theory and practice in editing across media platforms with emphasis on the role of editors, content planning and direction; story development and organization; presentation techniques to maximize audience impact; and proper language usage.        
    Prerequisite: successful completion of a departmental language usage proficiency exam; JOUR 101 and NEWS 105.        
    Open only to students majoring in journalism or telecommunications.  

221 Journalistic Storytelling: Covering Issues (3)
Developing issue-based news stories from idea to final presentation using traditional and emerging media technologies. Emphasis on topics related to the community, government, and the courts.
    
Prerequisite: NEWS 120, 133 and successful completion of a departmental language usage proficiency exam or permission of the journalism department chairperson.
    Open only to students in a journalism department program and students in the telecommunications news concentration.

233 Specialized Story Form Strategy (3)
Development of interactive content for web, online and mobile delivery using specialized storytelling tools. Emphasis on the use of social media for news acquisition and distribution, and on data journalism.
    
Prerequisite: NEWS 105 and sophomore standing.
    Open only to students in a journalism department program and students in the telecommunications news concentration. 

233 Multimedia: Reporting (3)
Development of multimedia reporting skills with an emphasis on the continuous update format and packaging stories for various platforms. Production of integrated news or feature stories for varied media. 
    Prerequisite: JOUR 103; NEWS 131, 132, 133, and 221 for journalism and telecommunication majors; or NEWS 105 and 221 or 229 for students enrolled in the license addition in journalism. 
    Open only to students in a journalism department program and students in the telecommunications news concentration.

240 Current Issues 1 (1)
Exploration and discussion of current events and issues of international, national, state, local, and campus importance, with emphasis on how these events are covered to make them both meaningful and interesting.                 
    Prerequisite: JOUR 101. 

270 Audience Analysis: Communities (1)
Exploration of the relationship between news organizations and the communities they serve with emphasis on how to produce content that reflects cultural, ethnic, racial and gender diversity.
    Prerequisite: JOUR 101 and NEWS 105.

340 Current Issues 2 (1)
Exploration of current events, with an emphasis on their importance and context.                 
    Prerequisite: NEWS 240. 

370 Media Analytics (1)
Introduction to media analytics with an emphasis on using data to understand audience behavior, improve content, maximize revenue and achieve organizational goals.
    
Prerequisite: junior standing. 

397 Immersion: Special Topics (3)
Participation in a project-based immersive experience designed to enhance racial, socio-economic, gender, or cultural awareness. Extensive preparation and presentation of a significant multimedia project. 
    Prerequisite: permission of the department chairperson.                
    A total of 9 credits may be earned, but no more than 3 in any one semester or term.

409 Foundations of Journalism: Ethical and Legal Issues (2)
The relationship between the government and the American news media, with particular emphasis on contemporary legal and ethical issues.
    Prerequisite: NEWS 109; junior standing. 

418 Specialty Reporting (2-6)
Development of reporting and writing skills needed to communicate the complexities of topics such as science, environment, business, or education to diverse media audiences. Topic of course will be announced in advance of each offering.
    
Prerequisite: JOUR 104 or NEWS 221 or SPTA 345.
    A total of 6 credits may be earned. 

449 Legal and Ethical Issues (3)
Examination of ethical and legal issues facing journalists, including libel, intellectual property, privacy, and freedom of expression with an emphasis on emerging media journalism.

SPORTS STUDIES (SPST)

250 Special Topics in Sports Studies (3)
A seminar focusing on issues pertaining to students enrolled in the minor in sports studies. 
    Open only to approved sports studies minors.