Journalism
J. Willis, Chairperson
The Department of Journalism offers professional programs in advertising, journalism, graphics, magazine, news, photo, public relations, and teacher education. It is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). Journalism students receive individual attention and hands-on instruction using leading-edge communication technologies. Students are encouraged to supplement their classroom educations by working with award-winning student publications and organizations, including the Daily News (campus newspaper), Expo (student magazine), Ball Bearings (student Web site), and Cardinal Communications (student-operated advertising/public relations agency). The department's primary faculty advisor and the seven sequence coordinators assist students in selecting courses, understanding requirements for majors, and receiving career counseling.
For more information, contact the Department of Journalism at 765-285-8200.
BACCALAUREATE DEGREES
Students will be guided by the outline of baccalaureate degrees, the University Core Curriculum, and the concentration areas listed below. Students majoring in journalism are encouraged to meet with a faculty advisor in the journalism or telecommunications departments within the first semester of the program. Students majoring in advertising or public relations are encouraged to meet with the faculty advisor in the journalism department within the first semester of the program. Students are required to attend an orientation during the first year of study.
Students must complete all major courses with grades of C or better, including track courses outside the department. Before enrolling in a JOURN, NEWS or TCOM course, a student must earn a C or better grade in its prerequisites. Prerequisites for all courses are strictly enforced. Majors must complete an exit interview with the appropriate track coordinator. Before enrollment in JOURN 104, NEWS 120, 121 or 122, students must successfully complete a language usage proficiency examination. Successful completion of this examination does not satisfy the University Core Curriculum Writing Proficiency Program requirement.
All majors must earn a minimum of 80 credit hours in courses outside the departments of journalism and telecommunications (JOURN, NEWS, and TCOM). At least 65 of these hours must be from liberal arts areas.
The journalism and telecommunications departments recognize the following course categories as liberal arts: AFA, AHS, AMSTU, ANAT, ANTH, APHYS, ART, ASIAN, ASTRO, BIO, BOT, CC, CFA, CH, CHEM, COMM, CS, DANCE, ECON, ENG, FL, FR, GEOG, GEOL, GER, GRK, HIST, HONRS, HSC, ITAL, JAPAN, LAT, MATHS, MUHIS, NREM, PFW, PHIL, PHYCS, PHYSL, POLS, PSYSC, RELST, SCI, SOC, SP, SS, THEAT, WELNS, WGS, and ZOOL.
Students pursuing tracks in news or magazine are required to complete four semesters or the equivalent of one modern or classical language.
Students are allowed to pursue up to two tracks or majors in the Department of Journalism. If a student chooses a second track or major, he/she must still complete at least 80 hours outside journalism, news, and telecommunications.
Journalism department students are encouraged to select a second major or at least one minor from a liberal arts area to complement their departmental major in the journalism department. |
MAJOR IN ADVERTISING, 69 hours
| PREFIX |
NO |
SHORT TITLE |
CR HRS |
JOURN
MKG
SOC |
101
103
104
169
250
275
348
352
354
355
382
385
456
300
100 |
Med Am Soc
Prin Vis Com
Strtegic Wrt
Prof Dev Sem
Intro Advert
Med Law Ethc
Emerging Med
Advrt Media
Advrt Copy
Ad PR Brand
Res Cons Beh
Wr Des Strat
Adver Campns
Prin Market
Principles |
3
3
3
1
3
3
3
3
3
3
3
3
3
3
3 |
| 3 hours from |
|
|
ECON
|
116
201 |
Survey Ideas (3)
Elem Micro (3) |
3
|
| 2 hours from |
|
|
JOURN
|
369
479 |
Internship (3)
Unpaid Int (0-3) |
2
|
| 3 hours from |
|
|
COMM
MKG |
240
290
310 |
Human Comm (3)
Intercul Com (3)
Consmr Behav (3) |
3
|
| 3 hours from |
|
|
ANTH
COMM
PHIL
POLS
SOC
|
111
311
342
290
202
203
474
475
235
421
422 |
Anth Cul Glb (3)
Ethnicity (3)
Amer Culture (3)
Intercul Com (3)
Ethics (3)
Social Phil (3)
Women Poltcs (3)
Minor Group (3)
Women (3)
Minorities (3)
Trends (3) |
3
|
| Choose one track |
|
| Account management/strategy track, 15 hours |
|
JOURN
MKG
|
453
470
476 |
Int Campaign
Internationl
Mkg Emg Tech |
3
3
3 |
| 3 hours from |
|
MKG
SOC |
420
333 |
Int Mkg Comm (3)
Media (3) |
3
|
| 3 hours from |
|
COMM
JOURN
|
320
452
454
455 |
Persuasion (3)
Adv Media (3)
Adv Ad Des (3)
Advance Copy (3) |
3
|
| |
|
|
69 hrs |
Creative development track,
15 hours |
|
COMM
JOURN
|
320
454
455 |
Persuasion
Adv Ad Des
Advance Copy |
3
3
3 |
| 3 hours from |
|
MKG
SOC |
420
333 |
Int Mkg Comm (3)
Media (3) |
3
|
| 3 hours from |
|
MKG
|
470
476 |
International (3)
Mkg Emg Tech (3) |
3
|
| |
|
|
69 hrs |
| Media planning track, 15 hours |
|
JOURN
MKG
SOC |
452
420
333 |
Adv Media
Int Mkg Comm
Media |
3
3
3 |
| 3 hours from |
|
MKG
|
470
476 |
International (3)
Mkg Emg Tech (3) |
3
|
| 3 hours from |
|
COMM
JOURN
|
320
453
454
455
|
Persuasion (3)
Int Campaign (3)
Adv Ad Des (3)
Advance Copy (3)
|
3
|
| |
|
|
69 hrs |
| POLS 475 requires POLS 130 as a prerequisite. |
MAJOR IN JOURNALISM, 54-67 hours
| PREFIX |
NO |
SHORT TITLE |
CR HRS |
| Core, 28 hours |
|
JOURN
NEWS
|
101
105
108
109
120
121
122
130
131
132
133
210
221
240
340
397
409
497 |
Med Am Soc
Journ Story
Fndtns Story
Fndtns Ethcs
News Gth Res
News Gth Int
Jrn Stor Evt
Media Design
Media Stills
Media Audio
Media Video
Prof Dev Sem
Jrn Stor Iss
Curr Iss New
Curr Iss Ldrs
Immers Topic
Fndtns Legal
Immers Media |
3
2
1
1
1
1
1
1
1
1
1
1
3
1
1
3
2
3 |
| Graphics track, 39 hours |
|
ECON
GEOG
ITGRA
JOURN
NEWS
SOC |
247
150
240
265
180
320
321
323
345
234
315
100 |
Econ-Media
Global Geog
Map Reading
Intro G I S
Intro Gr Art
Med Art Dir
News Design
Mag Design
Vis Report
Media Graph
News Editing
Principles |
3
3
3
3
3
2
3
3
3
3
2
3 |
| 2 hours from |
|
JOURN
|
369
479 |
Internship (0-3)
Unpaid Int (0-3) |
2
|
| 3 hours from |
|
ANTH
COMM
PHIL
POLS
SOC
|
111
311
342
290
202
203
474
475
235
421
422 |
Anth Cul Glb (3)
Ethnicity (3)
Amer Culture (3)
Intercul Com (3)
Ethics (3)
Social Phil (3)
Women Poltcs (3)
Minor Group (3)
Women (3)
Minorities (3)
Trends (3) |
3
|
| |
|
|
67 hrs |
| Magazine track, 30 hours |
|
ECON
HIST
JOURN
NEWS
SOC |
247
202
280
328
427
233
270
315
370
371
100 |
Econ-Media
US 1877-Pres
Magazine Wrt
Magazine Mgt
Adv Mag Writ
Media Rpt
Audnc Cmnty
News Editing
Audnc Opers
Audnc Inter
Principles |
3
3
3
2
3
3
1
2
1
1
3 |
| 2 hours from |
|
JOURN
|
369
479 |
Internship (0-3)
Unpaid Int (0-3) |
2
|
| 3 hours from |
|
ANTH
COMM
PHIL
POLS
SOC
|
111
311
342
290
202
203
474
475
235
421
422 |
Anth Cul Glb (3)
Ethnicity (3)
Amer Culture (3)
Intercul Com (3)
Ethics (3)
Social Phil (3)
Women Poltcs (3)
Minor Group (3)
Women (3)
Minorities (3)
Trends (3) |
3
|
| |
|
|
58 hrs |
| Four semesters or equivalent of one modern or classical language at the college level are required. |
|
| News track, 30 hours |
|
ECON
NEWS
SOC |
247
233
270
315
370
371
100 |
Econ-Media
Media Rpt
Audnc Cmnty
News Editing
Audnc Opers
Audnc Inter
Principles |
3
3
1
2
1
1
3 |
| 2 hours from |
|
JOURN
|
369
479 |
Internship (0-3)
Unpaid Int (0-3) |
2
|
| 3 hours from |
|
POLS
|
130
237 |
Amer Nat Gov (3)
Stat Loc Pol (3) |
3
|
| 2 hours from |
|
JOURN
TCOM |
311
326 |
News Ftr Wrt (2)
Lng Form Rpt (2) |
2
|
| 2 hours from |
|
JOURN
TCOM |
312
324 |
Opinion Wrt (2)
News Video (2) |
2
|
| 2 hours from |
|
JOURN
NEWS
TCOM |
322
418
426 |
Sports Wrt (2)
Speclty Rpt (2-6)
Producing (2) |
2
|
| 2 hours from |
|
JOURN
TCOM |
413
422 |
Adv Wrt Rpt (2)
Adv Vid Rpt (2) |
2
|
| 3 hours from |
|
ANTH
COMM
PHIL
POLS
SOC
|
111
311
342
290
202
203
474
475
235
421
422 |
Anth Cul Glb (3)
Ethnicity (3)
Amer Culture (3)
Intercul Com (3)
Ethics (3)
Social Phil (3)
Women Poltcs (3)
Minor Group (3)
Women (3)
Minorities (3)
Trends (3) |
3
|
| |
|
|
58 hrs |
| Four semesters or equivalent of one modern or classical language at the college level are required. |
|
| Photo track, 26 hours |
|
HIST
JOURN
NEWS
SOC
TCOM |
202
332
335
436
437
235
100
324 |
US 1877-Pres
Photoj Edit
Assgn Photoj
Photoj Light
Lngfm Photoj
Media Photoj
Principles
News Video |
3
2
3
3
2
3
3
2 |
| 2 hours from |
|
JOURN
|
369
479 |
Internship (0-3)
Unpaid Int (0-3) |
2
|
| 3 hours from |
|
ANTH
COMM
PHIL
POLS
SOC
|
111
311
342
290
202
203
474
475
235
421
422 |
Anth Cul Glb (3)
Ethnicity (3)
Amer Culture (3)
Intercul Com (3)
Ethics (3)
Social Phil (3)
Women Poltcs (3)
Minor Group (3)
Women (3)
Minorities (3)
Trends (3) |
3
|
| |
|
|
54 hrs |
| POLS 475 requires POLS 130 as a prerequisite. |
MAJOR IN PUBLIC RELATIONS, 69 hours
| PREFIX |
NO |
SHORT TITLE |
CR HRS |
COMM
JOURN
MGT
MKG |
320
101
103
104
169
261
265
275
348
355
368
382
385
405
460
465
200
300 |
Persuasion
Med Am Soc
Prin Vis Com
Strtegic Wrt
Prof Dev Sem
Prin of P R
PR Writing
Med Law Ethc
Emerging Med
Ad PR Brand
PR Publicat
Res Cons Beh
Wr Des Strat
PR Plan Mgt
Intl Adv PR
PR Campaigns
Mngnt Prin
Prin Market |
3
3
3
3
1
3
3
3
3
3
3
3
3
3
3
3
3
3 |
| 3 hours from |
|
|
ECON
|
116
201
|
Survey Ideas (3)
Elem Micro (3)
|
3
|
| 2 hours from |
|
|
JOURN
|
369
479
|
Internship (0-3)
Unpaid Int (0-3)
|
2
|
| 3 hours from |
|
|
COMM
|
240
251
290
|
Human Comm (3)
Bus Prof Com (3)
Intercul Com (3)
|
3
|
| 6 hours from |
|
MKG
|
310
320
420
470
|
Consmr Behav (3)
Advertsg Mgt (3)
Int Mkg Comm (3)
Internationl (3)
|
6
|
| 3 hours from |
|
|
ANTH
COMM
PHIL
POLS
SOC
|
111
311
342
290
202
203
474
475
235
421
422
|
Anth Cul Glb (3)
Ethnicity (3)
Amer Culture (3)
Intercul Com (3)
Ethics (3)
Social Phil (3)
Women Poltcs (3)
Minor Group (3)
Women (3)
Minorities (3)
Trends (3) |
3
|
|
|
|
69 hrs |
| POLS 475 requires POLS 130 as a prerequisite. |
TEACHER EDUCATION
| Teaching programs require additional courses in educational methods. The professional education courses are included in this listing. See the Department of Educational Studies and Teachers College for the descriptions of these courses and other professional requirements of the teacher education program. |
TEACHING MAJOR IN JOURNALISM, 31 hours
(See baccalaureate information for
admission and retention standards.)
| PREFIX |
NO |
SHORT TITLE |
CR HRS |
JOURN
NEWS
|
101
105
108
109
120
121
122
130
131
132
133
221
240
270
340
397
409
497 |
Med Am Soc
Journ Story
Fndtns Story
Fndtns Ethcs
News Gth Res
News Gth Int
Jrn Stor Evt
Media Design
Media Stills
Media Audio
Media Video
Jrn Stor Iss
Curr Iss New
Audnc Cmnty
Cur Iss Ldrs
Immers Topic
Fndtns Legal
Immers Media |
3
2
1
1
1
1
1
1
1
1
1
3
1
1
1
3
2
3 |
| 3 hours from |
NEWS
|
233
234
235 |
Media Rpt (3)
Media Graph (3)Media Photoj (3) |
3
|
|
|
|
31 hrs |
SENIOR HIGH, JUNIOR HIGH/MIDDLE
SCHOOL EDUCATION PROGRAM
PREFIX |
NO |
SHORT TITLE |
CR HRS |
Professional education sequence, 40 hours |
EDFON
EDJHM
EDMUL
EDPSY
EDSEC
JOURN
|
420
385
205
251
390
380
150
395
474 |
Fnds of Educ
Prin Mid Sch
Multi Educ
Dev Sec Ed
Educ Psychol
Prin Sec Sch
Intr Jrn Ed
Tch Pub Mthd
Prod Sec Pub |
3
3
3
3
3
3
3
4
3 |
Student teaching |
|
12 |
| |
|
|
40 hrs |
| See Professional Education Assessment/Decision Points for additional information. |
LICENSE ADDITION IN JOURNALISM, 26 hours
| PREFIX |
NO |
SHORT TITLE |
CR HRS |
JOURN
NEWS
|
101
395
474
105
109
120
121
122
130
131
132
133
221
240
409 |
Med Am Soc
Tch Pub Mthd
Prod Sec Pub
Journ Story
Fndtns Ethcs
News Gth Res
News Gth Int
Jrn Stor Evt
Media Design
Media Stills
Media Audio
Media Video
Jrn Stor Iss
Curr Iss New
Fndtns Legal |
3
4
3
2
1
1
1
1
1
1
1
1
3
1
2 |
|
|
|
26 hrs |
CERTIFICATE IN EMERGING MEDIA JOURNALISM, 18 hours
| PREFIX |
NO |
SHORT TITLE |
CR HRS |
NEWS
|
105
130
131
132
133
229
233
339
449 |
Journ Story
Media Design
Media Stills
Media Audio
Media Prod
Media Prod
Media Rpt
Soc Med Int
Law & Ethics |
3
1
1
1
3
3
3
3
3 |
|
|
|
18 hrs |
JOURNALISM (JOURN)
101 Media and American Society. (3)
Study of the structures and functions of media communications and how they inform, persuade, and entertain audiences. Overview of the evolving relationships among media industries and American society. Focus on advertising, public relations, and news organizations.
Open only to students in a journalism department program and students in the telecommunications news track.
103 Principles of Strategic Visual Communication. (3)
Theory, history, and practice of design and organization in visual media. Content focuses on visual perception, typography, design, picture selection and use, and delivery processes.
Prerequisite: JOURN 101.
Open only to students pursuing a major in advertising or public relations.
104 Strategic Writing. (3)
Develops basic writing skills that public relations and advertising professionals use. Content focuses on journalism writing, including Associated Press style, proper grammar, syntax and usage, and aspects of advertising and business writing.
Prerequisite: JOURN 101; successful completion of a departmental language usage proficiency exam.
Open only to students pursuing a major in advertising or public relations.
150 Introduction to Basic Concepts of Journalism Education. (3)
Designed to help students make balanced decisions about preparing for and functioning in teaching careers in the field of journalism/mass communications. Professionalism, job requirements, employment opportunities, secondary school curricula, and the role of secondary education within the entire educational process are discussed.
Prerequisite: JOURN 101 or permission of the department chairperson.
169 Professional Development Seminar. (1)
Provides opportunities and skills needed to secure an internship/job in journalism, public relations, or advertising. Job-related issues, such as business etiquette, assertiveness, and sexual harassment are discussed.
Prerequisite: JOURN 101 or TCOM 101 or permission of the department chairperson.
250 Introduction to Advertising. (3)
A survey of the advertising communication process and its history. Focuses on communication research, creative strategy, campaign planning, function of mass media as carriers of advertising, and evaluation of advertising effectiveness.
Prerequisite: JOURN 101.
Open only to students pursuing a major in advertising or public relations.
261 Principles of Public Relations. (3)
Survey of the theory, philosophy, and function of public relations practices and programs in organizations and institutions.
Prerequisite: JOURN 101.
Open only to students pursuing a major in advertising or public relations.
265 Public Relations Writing and Publicity Techniques. (3)
Theory and practice of producing publicity tools for various media used in campaigns to promote and interpret personal, institutional, and organizational objectives and activities. Emphasizes writing and publicity problem solving.
Prerequisite: JOURN 103, 104, 261.
Open only to students pursuing a major in advertising or public relations.
275 Media Law and Ethics. (3)
Examination of the ethical, legal, political, and social pressures on strategic communication. Explores ethical and legal implications in the workplace, with attention given to the historical development of laws and ethics in communication.
Prerequisite: JOURN 250 or 261.
Open only to students pursuing a major in advertising or public relations.
280 Introductory Magazine Writing. (3)
Feature writing techniques focusing on the most common types of articles published by print and online magazines. Students learn to target and sell articles to specific magazines and to develop content for niche audiences.
Prerequisite: NEWS 120, 121, 122.
Open only to students majoring in journalism or telecommunications.
299X Experimental/Developmental Topics. (3-6)
Topics relevant to the discipline. Course titles will be announced before each semester.
A total of 6 hours of credit may be earned.
311 News Feature Writing. (2)
An advanced writing course that requires in-depth reporting and information-gathering skills. Students will concentrate on learning to write informative, accurate news feature stories that provide detail and context for readers.
Prerequisite: NEWS 221.
312 Opinion Writing. (2)
Researching and writing of columns, editorials, and reviews with emphasis on varied writing structures and styles.
Prerequisite: NEWS 221.
320 Media Art Direction and the Creative Process. (2)
Creative approaches to media design and presentation. Explores strategies for developing creativity and design problem solving, as well as visual literacy and visual/verbal interpretation. Emphasizes visual storytelling and conceptual approaches to design.
Prerequisite: NEWS 234.
321 News Design. (3)
Designing news for print and online. Emphasizes design problem solving in the editing process. Theory of layout, typography, color, and use of photography, video, and information graphics in print and online news publications. Computer-based production methods will be employed.
Prerequisite: NEWS 234.
322 Sportswriting and Reporting. (2)
Introduction to sportswriting and reporting across media platforms with emphasis on skills needed to produce game and feature stories that provide detail and context.
Prerequisite: NEWS 221.
323 Magazine Design. (3)
Designing for print and online magazines. Explores presentation strategies for news and feature content, and advertising for magazine formats. Computer-based production methods will be employed.
Prerequisite: NEWS 234.
328 Magazine Management. (2)
Analysis of magazine publishing, emphasis on how magazines market to consumers and advertisers. Includes research projects on trends among magazine publishing companies and special-interest sectors with a goal of determining profitability and employment outlook.
Prerequisite: JOURN 280; NEWS 221.
332 Photojournalism Managing and Editing. (2)
Conceiving, proposing, assigning, and editing photographs in a multimedia environment. In-depth coverage of news, with application of industry standards and ethical concepts.
Prerequisite: NEWS 221, 235, 240.
335 Assignment Photojournalism. (3)
In this intermediate course, student journalists will use photography to tell news, sports, and feature stories using traditional and emerging media technologies. Emphasis on news values, ethical practice, and historical context. DSLR camera, lens, and portable flash required for this course.
Prerequisite: NEWS 221, 235, 240.
345 Visual Reporting. (3)
Examination of the facets of informational graphics and the job of the modern-day graphics reporter. Experience gained in creating and researching explanatory charts, diagrams, maps, and graphics editing.
Prerequisite: NEWS 221, 234.
348 Emerging Media in Advertising and Public Relations. (3)
Study of emerging media, with an emphasis on digital media, and the role emerging media plays in advertising and public relations. Explores emerging media’s role in society and on consumers and business, technology’s role in emerging media, and how emerging media impacts strategic communication development, implementation, and measurement.
Prerequisite: JOURN 103, 104, and 250 or 261.
Open only to students pursuing a major in advertising or public relations.
352 Advertising Media. (3)
Strategy and procedures for planning, executing, and controlling the placement of advertising. Examines characteristics of media, techniques of media budgeting and selection, and methods of evaluating media effectiveness.
Prerequisite: JOURN 103, 104, 250.
Open only to students pursuing a major in advertising or public relations.
354 Advertising Copy and Layout. (3)
Instruction in preparing copy for mass media advertising. Major emphasis on creative thinking and basic writing skills. Prepare copy strategies, write copy, prepare layouts and storyboards. Discussion of fundamentals of consumer motivation and selecting target audiences.
Prerequisite: JOURN 103, 104, 250.
Open only to students pursuing a major in advertising or public relations.
355 Branding for Advertising and Public Relations. (3)
Study of brands, branding, and the role of advertising and public relations in brand development. Explores how brands are built, leveraged, measured, and nurtured; the roles brands play in society; trends in brand development; and future of brands.
Prerequisite: JOURN 103, 104, and 250 or 261.
Open only to students pursuing a major in advertising or public relations.
368 Public Relations Publication Design and Production. (3)
Study of institutional and industrial publications as an important means of internal and external communications. Emphasizes design and production techniques.
Prerequisite: JOURN 103, 104, and 250 or 261.
Open only to students pursuing a major in advertising or public relations.
369 Paid Internship. (0-3)
Practical, supervised, on-the-job experience in a media-related industry or organizational setting. Offered credit/no credit only.
Prerequisite: JOURN 169 or NEWS 210; permission of the department chairperson.
A total of 3 hours of credit may be earned.
Open only to students in a journalism department program and students in the telecommunications news track.
382 Media Research and Consumer Behavior. (3)
Practical approaches to research in strategic communication campaigns. Emphasizes survey research, questionnaire construction, interviewing techniques, attitude measurement, copy testing, audience analysis, computer database searches, evaluation of externally supplied research, and data interpretation.
Prerequisite: JOURN 103, 104 and 250 or 261.
Open only to students pursuing a major in advertising or public relations.
385 Advanced Writing and Design for Strategic Communications. (3)
Emphasizes the theory and practice of producing persuasive communications that promote and interpret client and organizational objectives. Focuses on developing strategies aligned with organizational objectives; researching, writing, editing, and designing communication tools in support of organizational objectives; and developing strategic implementation plans to maximize effectiveness of communication tools.
Prerequisite: JOURN 354 or 265 and 368.
Open only to students pursuing a major in advertising or public relations.
390 Honors Colloquium in Journalism. (1-3)
Readings and in-depth exploration and discussion of pertinent issues, movements, and problems in journalism and mass communications research.
A total of 3 hours of credit may be earned.
Open only to honors students and to students with areas in journalism by permission of the department chairperson.
395 Journalism Teaching and Publication Advising Methods. (4)
Designed to study the structure of high school journalism and to aid the candidate in developing the necessary background/skills to teach high school journalism and advise student publications. Offers students the opportunity to explore teaching styles, student learning styles, lesson planning, staff publication management styles, student leadership strategies, and financial management of student publications.
Prerequisite: JOURN 150; NEWS 130, 131, 221.
405 Public Relations Planning, Management, and Case Reviews. (3)
Strategic planning principles for campaigns and program implementation, including use of communication, public opinion, change, and management theory; crisis planning and communication; issue management; integrated marketing communication; and case study reviews.
Prerequisite: JOURN 385.
Open only to students pursuing a major in advertising or public relations.
413 Advanced Newswriting and Reporting. (2)
Advanced writing, reporting, and editing skills, including multiple-source interviewing, field observation, and use of databases. Emphasis on in-depth analysis and interpretation of a substantive area of coverage, including the use of community and public journalism theories and techniques.
Prerequisite: JOURN 311 or TCOM 324.
427 Advanced Magazine Writing. (3)
Advanced narrative storytelling techniques with an emphasis on literary nonfiction, character development, and immersive reporting. Includes study and discussion of best-known contemporary magazine writers and literary journalists. Includes classes on professional development and job-hunting skills.
Prerequisite: JOURN 280; NEWS 221, 315.
436 Photojournalism Lighting. (3)
Exploration of theories and practice of photojournalism lighting in and out of the studio. Focus is on assignment-based illustrative, conceptual, and architectural photography for publication and online distribution. DSLR camera, lens, and portable flash required for this course.
Prerequisite: JOURN 335; NEWS 240.
437 Long-form Photojournalism. (2)
In-depth exploration of topics of community interest or significant social value. Finished work will be prepared for delivery over multiple platforms. DSLR camera, lens, and portable flash required for this course.
Prerequisite: JOURN 335; TCOM 324.
452 Advanced Advertising Media. (3)
Extended study in developing a comprehensive media plan. Emphasizes consumer research, media habits, creative selection of media vehicles, and use of the computer in planning and buying.
Prerequisite: JOURN 352.
Open only to students pursuing a major in advertising or public relations.
453 Integrated Campaigns Case Studies. (3)
Examines case studies and contemporary issues involving advertising and integrated communications campaigns.
Prerequisite: JOURN 352, 354.
Open only to students pursuing a major in advertising or public relations.
454 Advanced Advertising Design. (3)
Extended study in the conceptualization and creation of advertising emphasizing creative direction and visual presentation.
Prerequisite: JOURN 354.
Open only to students pursuing a major in advertising or public relations.
455 Advanced Copy Writing. (3)
Advanced studies in the strategy and creation of advertising for the mass media.
Prerequisite: JOURN 354.
Open only to students pursuing a major in advertising or public relations.
456 Advertising Campaigns. (3)
Synthesis of skills and concepts acquired in the specialized advertising courses. Research, plan, write, schedule, budget, and evaluate a complete advertising campaign. Enhances career development skills and portfolio-ready material.
Prerequisite: JOURN 352, 354.
Open only to students pursuing a major in advertising or public relations.
460 International Advertising and Public Relations. (3)
A survey of international advertising and public relations practices, both domestic and abroad. Introduces students to the ideas and theories of international advertising and public relations, with special emphasis on branding and strategic communication across multiple cultures.
Prerequisite: JOURN 385.
Open only to students pursuing a major in advertising or public relations.
465 Public Relations Planning, Management, and Case Reviews. (3)
In this immersive team experience, public relations majors apply research and problem-solving techniques to actual public relations clients using all of the methodologies learned previously. Emphasizes developing positive teamwork skills and portfolio and professional development including personal presentation skills.
Prerequisite: JOURN 385.
Open only to students pursuing a major in advertising or public relations.
474 Producing Secondary Publications. (3)
Study of secondary student publication production, design, use, and conception. Explores journalistic purpose, visual literacy, visual/verbal interpretation, and design methods for newspapers, yearbooks, magazines, and online publications.
Prerequisite: JOURN 150; NEWS 130, 131, 221.
479 Unpaid Internship. (0-3)
Practical, supervised, on-the-job experience in a media-related industry or organizational setting. Offered credit/no credit only.
Prerequisite: JOURN 169 or NEWS 210; permission of the department chairperson.
A total of 3 hours of credit may be earned.
Open only to students in a journalism department program and students in the telecommunications news track.
495 Individual Studies in Journalism. (0.5-4)
Group and individual investigations and experiences in journalistic media and techniques with special attention to social, political, and economic roles of the press in society.
Prerequisite: permission of the department chairperson.
A total of 4 hours of credit may be earned.
NEWS (NEWS)
105 Journalistic Storytelling: Introduction. (2)
Introduction to journalistic storytelling, including writing, editing, and design. Emphasis on practical application of basic skills needed in multimedia newsrooms. Observation of student media required.
Open only to students majoring in journalism or telecommunications.
108 Foundations of Journalism: Great Stories and Storytellers. (1)
Introduction to the role of journalism in the United States with emphasis on the coverage of significant events and contributions of journalists who helped shape history and the profession.
Open only to students majoring in journalism or telecommunications.
109 Foundations of Journalism: Ethical and Legal Principles. (1)
Introduction to legal and ethical issues facing today’s journalism professional. Overview of basic tenets, including the First Amendment, libel, privacy, and intellectual property.
Prerequisite: JOURN 101.
120 Newsgathering: Research. (1)
Methods for identifying sources and assessing their reliability. Develops critical thinking skills needed to select, evaluate, synthesize, organize, and present information.
Prerequisite: JOURN 101; NEWS 105, 108; and successful completion of a departmental language usage proficiency exam.
121 Newsgathering: Interviewing. (1)
Strategies for preparing and conducting interviews. Emphasis on effective questioning techniques, notetaking, and the development of listening skills through in-class and field assignments.
Prerequisite: JOURN 101; NEWS 105, 108; and successful completion of a departmental language usage proficiency exam.
122 Journalistic Storytelling: Covering Events. (1)
Exploration of storytelling across multiple platforms. Preparation of stories using the inverted pyramid, soundbites, video, and online layering. Emphasis on news conferences, speeches, and sport events.
Prerequisite: JOURN 101; NEWS 105, 108; and successful completion of a departmental language usage proficiency exam.
130 Multimedia: Design. (1)
Introduction to basic multimedia design principles, visual communication theory and practice, typography, color, layout presentation, and design history. Emphasis on relationship between design and storytelling.
131 Multimedia: Stills. (1)
Introduction to still photography and its relationship to the multimedia storytelling process. Includes acquisition, selection and editing of photographs; composition and lighting; history, ethics, and legal principles.
132 Multimedia: Audio. (1)
Introduction to the role of sound in the multimedia storytelling process. Includes acquisition, selection, and editing of sound; proper recording techniques; ethical and legal principles.
133 Multimedia: Video. (1)
Introduction to the role of moving pictures in the multimedia storytelling process. Includes acquisition, selection, and editing of video; proper recording techniques and professional standards; ethical and legal principles.
210 Professional Development. (1)
Provides opportunities and skills needed to secure internships and jobs in media-related professions.
Prerequisite: JOURN 101; NEWS 105, 109.
221 Journalistic Storytelling: Covering Issues. (3)
Developing issue-based news stories from idea to final presentation using traditional and emerging media technologies. Emphasis on topics related to the community, government, and the courts.
Prerequisite: NEWS 120, 121, 122.
229 Multimedia: Production. (3)
The use of video, stills, and graphics as elements of journalistic storytelling. Includes shooting and editing video and photos, creating photo galleries and audio slideshows.
Prerequisite: NEWS 130, 131, 132, 133.
Not open to journalism majors or telecommunications majors or minors.
233 Multimedia: Reporting. (3)
Development of multimedia reporting skills with an emphasis on the continuous update format and packaging stories for various platforms. Production of integrated news or feature stories for varied media.
Prerequisite: NEWS 130, 131, 132, 133, 221; or NEWS 105, 229.
234 Multimedia: Graphics. (3)
Survey of page design, type, and color theories, graphics reporting, Web design, and multimedia storytelling. Introduces the concepts of journalistic visual editing, journalistic graphics technology, and the history of visual journalism.
Prerequisite: NEWS 120, 121, 122, 130, 131, 132, 133.
235 Multimedia: Photos. (3)
Photojournalism in a multimedia world including basic digital photography, portable lighting, news value, history, and industry standard ethical concepts. DSLR camera, lens, and portable flash required for this course.
Prerequisite: NEWS 120, 121, 122, 130, 131, 132, 133.
240 Current Issues and News Experience. (1)
Discussion of current events and issues of international, national, state, local, and campus importance, with emphasis on how these events are covered. Story submissions to campus media required.
Prerequisite: JOURN 101; NEWS 105.
270 Audience Analysis: Communities. (1)
Discussion of current events and issues of international, national, state, local, and campus importance, with emphasis on how these events are covered. Story submissions to campus media required.
Prerequisite: JOURN 101; NEWS 105.
315 News Editing. (2)
Theory and practice in editing across media platforms with emphasis on the role of editors, content planning and direction; story development and organization; presentation techniques to maximize audience impact; and proper language usage.
Prerequisite: NEWS 221.
339 Social Media and Audience Interactivity. (3)
Exploration of interactive news products and delivery systems with emphasis on usability and emerging technologies.
Not open to journalism majors or telecommunications majors or minors.
340 Current Issues and Newsroom Leadership. (1)
Exploration of current events, with an emphasis on their importance and context. Students serve as peer mentors to those enrolled in NEWS 240.
Prerequisite: NEWS 240.
370 Audience Analysis: Operations. (1)
Use of audience measurement data, economic trends, and news management techniques to analyze, identify, and shape an effective news product.
Prerequisite: NEWS 240.
371 Audience Interactivity. (1)
Exploration of interactive news products and delivery systems with emphasis on useability and emerging technologies.
Prerequisite: NEWS 270.
397 Immersion: Special Topics. (3)
Participation in an off-campus, immersive experience designed to enhance racial, socio-economic, gender, or cultural awareness. Extensive on-campus preparation and presentation of significant multimedia project. May not be taken concurrently with NEWS 497.
Prerequisite: NEWS 221, 233 or 234 or 235; junior standing; permission of the department chairperson.
409 Foundations of Journalism: Ethical and Legal Issues. (2)
The relationship between the government and the American news media, with particular emphasis on contemporary legal and ethical issues.
Prerequisite: NEWS 109, 221; junior standing.
418 Specialty Reporting. (2-6)
Development of reporting and writing skills needed to communicate the complexities of topics such as science, environment, business, or education to diverse media audiences. Topic of course will be announced in advance of each offering.
Prerequisite: NEWS 221.
A total of 6 hours of credit may be earned.
449 Legal and Ethical Issues. (3)
Examination of ethical and legal issues facing journalists, including libel, privacy, intellectual property, privacy and freedom of expression with an emphasis on emerging media journalism.
Not open to journalism majors or telecommunications majors or minors.
497 Immersion: Student Media. (3)
Intensive student-driven media experience incorporating journalistic storytelling. Student teams produce tangible, professional-quality media content. May not be taken concurrently with NEWS 397.
Prerequisite: NEWS 221, 233 or 234 or 235; junior standing; permission of the department chairperson.