Miller College of Business
Miller College of BusinessFifth Annual Distinguished Professor Lecture SeriesMatthew R. Marvel, George A. Ball Distinguished Professor of EntrepreneurshipBusiness planning is pervasive in entrepreneurship education today. However, academic debate about the value of business planning is longstanding. In this presentation, Marvel discusses the major challenges in business planning research. Using recent data collected from new technology-based startups in the Midwest he advances a new perspective in business planning research—while considering if, and when, planning promotes venture development. Reception immediately following lecture. Free and open to the public. The Distinguished Professor Lecture Series has been made possible by support from London Witte Group.