Miller College of Business Distinguished Lecture Series: Jeffrey L. Cohen

Jeffrey L. Cohen
Start: April 9, 2014 3 p.m.
End: April 9, 2014 4 p.m.
Location: Whitinger Business Building, Room 300

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Miller College of Business
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Jeffrey L. Cohen, distinguished lecturer and instructor of marketing analytics and social media, presents "Personal Branding Through Social Media" as part of the Miller College of Business Distinguished Lecture Series. Free and open to the public. Seating is limited.

As more parts of our lives are lived online, our personal brand has more meaning and importance than ever before. Whether you are preparing to start your career or have much of your career behind you, we are now judged by our online presence. Potential employers google us. Friends stalk our social profiles. Even mom wants to be our friend on Facebook.

Discover the right social media platforms to build your reputation, grow your professional network and connect with friends and colleagues by creating, curating and sharing relevant information. Selfies and cat videos will not help you get your next job. Smart and helpful content will.

Credit toward the Miller College of Business Advanced Professionalism Certificate will be given.

About Jeffrey L. Cohen

Cohen is a Distinguished Lecturer and Instructor in Marketing Analytics and Social Media in the Miller College of Business at Ball State University and the co-author of The B2B Social Media Book (Wiley, 2012), which has been translated into Italian, Korean and Vietnamese. Jeff is also the co-founder and managing editor of, the leading online resource for social media’s impact on business-to-business marketing.

He has more than 20 years of agency and client-side marketing experience, providing strategic counsel to B2B and B2C companies from members of the Fortune 500 to startups in technology, manufacturing, retail, industrial equipment and alternative energy. He has been a social strategist, director of marketing, social media marketing manager, agency account executive, copywriter, video production intern and radio station mascot.

Cohen holds a bachelor's of science degree in psychology from Duke University and a master's of arts degree in radio, television and motion pictures from the University of North Carolina at Chapel Hill.