Sales Profession 2030: What's the Future Hold?
April 23, 2014 5 p.m.End:
April 23, 2014 6:30 p.m.Location: L.A. Pittenger Student Center
Miller College of Business
Ramon A. Avila, George and Francis Ball Distinguished Professor of Marketing, will give a public lecture as part of the Miller College Fourth Annual Distinguished Professor Lecture Series. Avila will present "Sales Profession 2030: What's the Future Hold?" Similar to other professions, the sales
profession has evolved in the last few decades and will continue to do so.
The type of education that precedes a profession
in sales is becoming more important and competitive. The trend is that colleges and universities
are putting more focus on sales education. The value of a formal sales
education is one that has grown exponentially in the workforce over the past
decade. Avila will discuss the state of
today’s profession and what trends, challenges and changes are expected in the
Avila is the George and
Frances Ball Distinguished Professor of Marketing and the founding director of
the H.H. Gregg Center for Professional Selling. Before coming to Ball State, he
worked in sales with the Burroughs Corporation. He taught as a visiting
professor at the University of Hawaii (1990–1991) and the Kelley School of
Business at Indiana University (2002). He also directed Ball State’s Australia
Center in spring semester 2011.
Avila has published more than
30 refereed journal articles and is the coauthor of two textbooks, Professional
Selling and Sales Management. He has been the program chair and the director
for the National Conference in Sales Management. A frequent consultant, he has
worked with major corporations.
The Miller College Distinguished Professor Lecture
Series is made possible by support from London Witte Group.