Sales Profession 2030: What's the Future Hold?

Ramon A. Avila
Start: April 23, 2014 5 p.m.
End: April 23, 2014 6:30 p.m.
Location: L.A. Pittenger Student Center

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Miller College of Business
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Ramon A. Avila, George and Francis Ball Distinguished Professor of Marketing, will give a public lecture as part of the Miller College Fourth Annual Distinguished Professor Lecture Series. Avila will present "Sales Profession 2030: What's the Future Hold?" Similar to other professions, the sales profession has evolved in the last few decades and will continue to do so. 

The type of education that precedes a profession in sales is becoming more important and competitive. The trend is that colleges and universities are putting more focus on sales education. The value of a formal sales education is one that has grown exponentially in the workforce over the past decade. Avila will discuss the state of today’s profession and what trends, challenges and changes are expected in the future. 

Avila is the George and Frances Ball Distinguished Professor of Marketing and the founding director of the H.H. Gregg Center for Professional Selling. Before coming to Ball State, he worked in sales with the Burroughs Corporation. He taught as a visiting professor at the University of Hawaii (1990–1991) and the Kelley School of Business at Indiana University (2002). He also directed Ball State’s Australia Center in spring semester 2011. 

Avila has published more than 30 refereed journal articles and is the coauthor of two textbooks, Professional Selling and Sales Management. He has been the program chair and the director for the National Conference in Sales Management. A frequent consultant, he has worked with major corporations. 

The Miller College Distinguished Professor Lecture Series is made possible by support from London Witte Group.