We collaborate with academic and mobile industry partners to further the research and development agenda of the mobile marketing industry. Through an exchange of ideas and knowledge, our outreach efforts build relationships that benefit the university, its faculty and students, and its mobile industry partners.
Our Partners
iLoop Mobile Inc. is a mobile services and technology for interactive mobile marketing, mobile advertising, and mobile content distribution.
Indy Mobile Marketing is an Indianapolis-based firm that provides SMS messaging services to small- to medium-sized businesses.
LaViaz headquartered in Carmel, Indiana, is a mobile platform and application
development company creating, capturing, and delivering multimedia content to
mobile devices.
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Mobile Industry Organizations
Bluetooth
Branded Content Marketing Association
CTIA – The Wireless Association
Interactive Advertising Bureau
Internet Advertising Board
Mobile Data Association
Mobile Marketing Association
U.S. Shortcodes
Publications
Cellular-News
Mobile Marketer Daily
Mobile Marketing Watch
Research/Knowledge Sources
Arthur D. Little
Chetan Sharma
Comscore
eMarketer
Every Single One of Us
International Journal of Mobile Marketing
Jupiter Research
Code of Conduct for Mobile Marketing
Consumer Best Practices Guidelines
Global Mobile Advertising Guidelines
MSearch Groove
Nielsen Mobile