April 7, 2009, Cellular-News
Survey Finds Smartphones Transforming Mobile Lifestyles of College Students
Once reserved for busy business executives, smartphones are now being incorporated into the mobile lifestyle of college students, says new research from Ball State University. A recent survey of about 300 college students found that 27 percent own a smartphone as compared to the national average of 19 percent for working adults.
March 24, 2009, Business VoIP
Text Overtakes IM, Email, Voice Among College Mobile Users
A recent survey of about 300 college students conducted by Ball State University found that 27 percent own a smart phone, as compared to the national average of 19 percent for working adults. The research also found that 99.7 percent of students have a mobile communications device and the rates of sending text messages, e-mail, photos and videos are increasing.
March 25, 2009, Ball State Daily News
Study: Students opt to use smart phones
Phones that just make calls, take pictures, and send text messages have been abandoned by about a quarter of college students. About 27 percent of students own smart phones, phones that function as pocket PCs, according to a recent Ball State University survey. The study, which surveyed about 300 students, was conducted by Assistant Professor of Journalism Michael Hanley.
March 28, 2009, The Muncie Star-Press
Don’t text and drive, officials warn
Using cell phones while driving is dangerous, and soon it could be illegal for novice Indiana drivers. Nearly 99.7 percent of college students have a cell phone, according to a survey done by Michael Hanley, an assistant journalism professor who leads the mobile communications research program at Ball State University.
May 14, 2008, Smart Phone Today
Will mobile ads finally get their due?
Michael Hanley, an advertising professor at Ball State University, said his research has shown that college students are highly receptive to mobile ads, provided they are relevant and offer something in return. "Without incentives you're going to have a hard time getting anything." he said, noting that ads offering discounts for restaurants and movie tickets were the best received among the college students he polled.
August 3, 2007, Fierce Mobile Content
Study: Students more receptive to mobile ads
A new study issued by Ball State University reports that college students are growing increasingly receptive to mobile advertising, ecause they felt it was an invasion of their privacy," said Michael Hanley, Ball State advertising professor and mobile marketing researcher.
February 20, 2007, Accessmylibrary.com
Ball State U.: Text advertisements gain acceptance with students
Text messaging is a popular way to market things in our society, and a Ball State University professor wants to know how students are reacting to it. Michael Hanley, assistant professor of journalism and advertising sequence coordinator, said he and the Center for Media Design
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