Ball State University - Insight and Research

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What is Insight and Research?
Media is a constant and pervasive presence in our lives, saturating nearly every environment and interaction. Insight and Research at the Center for Media Design is charged with exploring a continuing and evolving relationship with media and their impact on our lives. To address these issues, we focus on three key research spheres:

Featured Study: Video Consumer Mapping Study
The Center for Media Design, along with representatives from Nielsen, the Council for Research Excellence (CRE), and Sequent Partners released results from the $3.5 million Video Consumer Mapping (VCM) study in New York City on March 26, 2009.
Read more about the results of this landmark study, the largest ever observational undertaking exploring consumers’ cross-platform media use. Download presentations and reports from the VCM at the CRE Web site and explore press coverage of the VCM in our news archives.

Center for Media Design
Ball Communication Building, Room 214
Ball State University
Muncie, IN 47306

Hours: 8 a.m.-5 p.m. during academic year, 7:30 a.m.-4 p.m. during the summer
Phone: 765-285-0123
Fax: 765-285-0124
E-mail: cmd@bsu.edu