Breaking News:
OEDN TV – Ball State’s Mike Bloxham on OEDN & Academic ITV app development - OEDN TV brings you a new video from Mike Bloxham, of Ball State University’s Center for Media Design, talking about working with OEDN to bring ITV tools from Ensequence and TVWorks to enable students to develop ITV and cross-platform interactive apps. 08/10/2009
CARF presents $3.5 million video media study in Toronto - Canadian media buyers and publishers can see many fallacies about TV and online media consumption debunked in an upcoming presentation of a recent major American study this month in Toronto, says Paul Street, CTV’s director of research and chairman of the Canadian Advertising Research Foundation (CARF). 08/07/2009 Read what the industry has to say about research from Ball State University's Center for Media Design. Browse and search our Insight and Research news archives.
Featured News: The Center for Media Design, along with representatives from Nielsen, the Council for Research Excellence (CRE), and Sequent Partners released results from the $3.5 million Video Consumer Mapping study at a news conference in New York City on March 26, 2009.
Read more about the results of this landmark study, the largest ever observational undertaking exploring consumers’ cross-platform media use. Download presentations and reports from the VCM at the CRE website and explore press coverage of the VCM in our news archives.
Ball State Launches $17.7 Million Emerging Media Initiative Online Media Daily (MediaPost) 12/5/2008 Welcome to My World AdWeek 11/17/2008
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Reports & White Papers:
See the outputs of our research and read more about our findings. Download current and past reports and free white papers from the Center for Media Design.
Featured White Papers:
Messaging Behaviors, Preferences and Personas (FREE) October, 2008
According to this new report, consumers in this group say they are more likely to be persuaded by marketing messages received via more traditional channels such as direct mail and email.
Blogs:TV Board
Insight and Research Director Mike Bloxham writes a weekly post for Mediapost’s blog "TV Board", alongside several other respected media industry experts including Frank Foster, Mitch Oscar, Lydia Liozides and other contributors. Authors on the blog analyze the current state of television and discuss implications for the industry and for consumers.
Notes from Digital Frontier
A handful of media-savvy Ball State students are voicing their opinions and describing their media habits on a blog hosted by Mediapost Publications: "Notes from the Digital Frontier."
Red, White & Blog
Intense media coverage and emerging media platforms continue to change the face of politics, changing the ways in which voters access information and interact with others. Mike Bloxham, Director, Insight and Research and Michelle Prieb, Project Manager contribute to this blog analyzing the dynamic relationship between media and US politics. |