Leah Shopp has been hitting, running, and fielding on baseball and softball diamonds since she was a little girl growing up in New Castle, Indiana.

Never one to back down from a high inside fast ball or a challenging opportunity, Shopp, '09, jumped at the chance to participate in an immersive learning experience to educate fans about the rich history of the Indianapolis Indians when visiting Victory Field.

"Baseball has always been in my life, and I have always enjoyed the game," says Shopp, a finance major. "Although I don't follow a specific league, I continue to appreciate the sport and the rich history behind it. After spending time with the Indians, I became a really big fan of the team."

Shopp and a dozen other Ball State students—in a class under the direction of Rod Davis, a business and marketing education professor, and Jennifer Bott, a management professor—developed an image campaign that incorporates photos as well as baseball gloves, hats, and other game-used items.

As students worked on the project, they researched the history of the Indians as well as other Indiana sports teams. They also visited the Great American Ballpark, home of the Cincinnati Reds.

"We are very pleased to be working with this very enthusiastic group of Ball State students," says Cal Burleson, general manager and vice president for the team. "The Indians have a great tradition in our community, and we look forward to their recommendations in regards to how these traditions can be uplifted to our fans.”

Related links:

Department of Finance and Insurance

Department of Marketing and Management

Immersive learning

Miller College of Business