February 18, 2013
"I think it probably is the end for Reader's Digest," David Sumner, a professor of journalism at Ball State University, tells our Newscast unit. "It's facing problems from two or three different levels — from declining readership, advertising, more so than the vast majority of American magazines."The average reader of the magazine, Sumner says, is in her 50s, and her household income is between $50,000 and $60,000. Note: This story ran on NPR affiliates across the nation.