Small Biz Survival

December 9, 2013
Small Biz Survival: Want to keep your customers through the holidays? Know their names and ask these 6 questions
When the aisles are packed and checkout lines are long, customers will shop at trusted retailers that place a premium on knowing their needs, says Ramon Avila, a marketing professor and the founding director of the H.H. Gregg Center for Professional Selling at Ball State University.
Marketing and Communications
West Quad (WQ), room 304
Ball State University
Muncie, Indiana 47306

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