Strategic Communications

Writing Styles

Because of the many publications, brochures, advertisements, news releases, websites, emails, direct mail pieces, social media, and other communications produced by Ball State University, the following writing style and usage guidelines (PDF) have been developed to promote consistency throughout communication and marketing presentation.

These guidelines cover the areas where there is generally the most confusion. Use initial capitalization, hyphenation, and italic as denoted with the entry. If not covered here, additional direction is available from Merriam-Webster’s Collegiate Dictionary, 11th edition, or merriam-webster.com, for preferred spelling (use the first entry if there’s more than one).

Publications and other marketing communications employ The Chicago Manual of Style, 16th edition, with exceptions noted in this guide. Thanks to a subscription paid for by University Libraries, members of the Ball State community can use the online version of The Chicago Manual of Style. (Off-campus users will need to log in with their Ball State usernames and passwords.) 

News releases, pitches to media, stories posted in the online News Center, and social media use The Associated Press (AP) Stylebook. The Ball State website also employs AP style with exceptions specified in the entries within this guide.

Refer to the online directory for spelling of people’s names, current telephone numbers, locations, and other information. Refer to bsu.edu/map for information about buildings.

For additional assistance, feel free to call Strategic Communications at 765-285-1560. 

Use the letters below to find the word or phrase you are looking for:

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Division of Strategic Communications
West Quad, Room 304
Ball State University
Muncie, Indiana 47306

Hours: 8 a.m. - 5 p.m. EST Monday - Friday. For after-hours calls, dial the number below and you will be directed to an on-call staff person.
Phone: 765-285-1560
Fax: 765-285-5442