Because of the many publications, brochures, advertisements, news releases, web pages, emails, and direct mail pieces produced by Ball State University, the following writing style and usage guidelines have been developed to promote consistency throughout communication and marketing presentation
These guidelines cover the areas where there is generally the most confusion. Use initial capitalization, hyphenation, and italic as denoted with the entry. If not covered here, additional direction is available from Merriam-Webster’s Collegiate Dictionary, 11th edition, or merriam-webster.com for preferred spelling (use first entry if there’s more than one) and The Chicago Manual of Style, 16th edition, for style. For news releases, please refer to The Associated Press (AP) Stylebook. Alumnus, the Ball State website, and calendar items also employ AP style with exceptions specified in the entries within this guide.
Refer to the B-Book or bsu.edu for spelling of people’s names, building names, current telephone numbers, locations, and other information.
For additional assistance, feel free to call the Division of Strategic Communications at 765-285-1560.
Use the letters below to find the word or phrase you are looking for:
Copyright © 2016 Ball State University 2000 W. University Ave. Muncie, IN 47306
800-382-8540 and 765-289-1241