Strategic Communications

Writing Styles

Because of the many publications, brochures, advertisements, news releases, web pages, emails, and direct mail pieces produced by Ball State University, the following writing style and usage guidelines have been developed to promote consistency throughout communication and marketing presentation

These guidelines cover the areas where there is generally the most confusion. Use initial capitalization, hyphenation, and italic as denoted with the entry. If not covered here, additional direction is available from Merriam-Webster’s Collegiate Dictionary, 11th edition, or for preferred spelling (use first entry if there’s more than one) and The Chicago Manual of Style, 16th edition, for style. For news releases, please refer to The Associated Press (AP) Stylebook. Alumnus, the Ball State website, and calendar items also employ AP style with exceptions specified in the entries within this guide.

Refer to the B-Book or for spelling of people’s names, building names, current telephone numbers, locations, and other information.

For additional assistance, feel free to call the Division of Strategic Communications at 765-285-1560.

Use the letters below to find the word or phrase you are looking for:

A    C   D   E   F   G   H   I   J   K   L   M   N   O   P   Q   R   S   T   U   V   W   X   Y   Z
Division of Strategic Communications
West Quad, Room 304
Ball State University
Muncie, Indiana 47306

Hours: 8 a.m. - 5 p.m. EST Monday - Friday. For after-hours calls, dial the number below and you will be directed to an on-call staff person.
Phone: 765-285-1560
Fax: 765-285-5442