"Ball State aspires to be the model of the most student-centered and community-engaged of the 21st century public research universities, transforming entrepreneurial learners into impactful leaders—committed to improving the quality of life for all…"
—President Paul W. Ferguson
State of the University Address
Feb. 6, 2015
After an extensive analysis and division reorganization, University Marketing and Communications (UMC) officially became the Division of Strategic Communications on July 1, 2015.
This reorganization allows Ball State’s communication experts to implement best practices in higher education marketing and communications by focusing on high-level strategic university communication while partnering with the campus community to communicate the entire Ball State story through collaboration and accountability.
As guided by the Division of Strategic Communications, all Ball State community members are now expected to be responsible for and involved in the creation of and adherence to the Ball State brand and message.
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