Our Services

The Division of Marketing and Communications is a full-service, in-house partner for both internal and external high-quality messaging consistent with Ball State University's mission, institutional identity (branding), positioning, and university strategic priorities. We provide best-in-class branding and marketing strategy.

Ball State's rich, compelling story deserves to be presented accurately, consistently, and professionally. As a community, we must actively and intentionally share and promote our story, and safeguard our name and image. Our team will partner with you to help identify a distinctive voice that addresses your market needs and challenges within the overarching brand guidelines.

Our experienced team of higher education marketers can craft integrated, strategic communications plans to help obtain your recruitment and retention goals, increase your fundraising and engagement, increase awareness of your programs, or fulfill another need. We have a proven method of discovery and intake to build a successful campaign for you, including services such as:

  • consultation
  • message development
  • graphic design
  • tailored tactics per audience
  • budget projections

Want to meet a distinct target audience where they are? Want to get your program's name and story into the marketplace? Let us share how a program-specific campaign in the right places and at the right time can help you meet your goals and stay within your budget. You can also learn how to leverage existing university channels to get your message out. We can:

  • fine tune your messages
  • design your ads
  • consult on platforms such as print, digital, and radio
  • track and evaluate advertising performance

Our team includes professional media veterans who partner with members of the campus community. We want to ensure that subject matter experts and university leaders feel empowered to share the Ball State story at the right time and in the most effective places. Our services include:

  • internal communications—including management of the Communications Center
  • crisis communications
  • reputation management
  • media market monitoring and analysis
  • media relations
  • media training
  • proactively pitching stories to media that tell the Ball State story
  • coaching subject matter experts for interviews
  • event planning
  • sponsorships
  • thought leadership

Our team produces an online and print magazine—the home for engagingly written stories and beautiful photography and video about our students, alumni and faculty.

Ball State Magazine—updated online twice weekly

Ball State Alumni Magazine—printed twice a year

Our award-winning photographers and videographers capture the Ball State experience through a camera lens and produce high-quality images that tell compelling stories, capture emotions, and deliver results. We will help you by:

  • providing branded campus and historic photos
  • shooting photos and video of strategic events
  • animation
  • connecting you with freelance partners
  • offering portrait days for university profile photos

We work with stakeholders across campus and throughout the Ball State community to provide multi-platform storytelling designed to engage key constituencies while advancing the greater university mission.

  • executive communications—including News to Use and quarterly e-newsletter
  • college and unit specific communications
  • speech writing

We maintain the university's official website in partnership with the campus community. Our team works with unit leaders and content authors to provide the best website experience for their audiences and help our partners reach their goals. We have expertise in content management, web writing, SEO, analytics, and digital marketing. Our services include:

  • digital marketing consultation and planning
  • digital marketing training
  • content strategy
  • content management
  • information architecture
  • redesigning websites
  • Google Analytics consultation
  • Search Engine Optimization (SEO)
  • Web form strategy and implementation

Our team manages the official Ball State social media accounts (Facebook, Twitter, Snapchat, Instagram, LinkedIn, and YouTube) to ensure the platforms are consistent in voice and message. We partner with groups across campus to further the social conversations via individual college department sites to extend the reach of the Ball State story. We can help you with:

  • strategy development
  • training
  • best practices
  • campaign design and execution
  • measurement

Complement your marketing efforts with print materials customized for your area. We offer services that can set your program or event apart from your competition. Our professionals can write and design any of the following (and more) and integrate them to work seamlessly with each other and with messaging on other platforms:

  • invitations and postcards
  • programs
  • booklets and brochures
  • posters and fliers

Sometimes the medium can be the message. We are experienced at creating branded items as large as a banner on Scheumann Stadium, as small as an icon for an app, and everything in-between. Our team can suggest promotional materials to meet your needs—and your budget.

Do you have a Ball State communication project that doesn't easily fit into a particular category but needs a review by a professional editor or a little refinement or punch? If your project is aimed at a general audience, our experienced editors can help you with:

  • brand messaging
  • proofreading
  • writing coaching

We're Here to Help

Can't find what you're looking for? Got questions? We're here to help!

Marketing and Communications

West Quad, Room 304
Ball State University
Muncie, Indiana 47306

8 a.m. - 5 p.m. Eastern
(After-hours calls will be directed to an on-call staff person.)

765-285-1560

765-285-5442

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