University Logos

Request Permission

The official mark incorporates the full name, Ball State University, and the Beneficence icon in a shield. The treatment shown here is the formal, institutional identity, and it is used on all official communications of the university. The revised mark was introduced on November 6, 2017.

We know our campus community and business partners are eager to use the new logo. We are transitioning from the prior logo to this new logo in a fiscally responsible manner. To request permission to use the official mark email the Marketing Strategy team.

Download the Logo

Once you have received permission to use the logo, you may download the appropriate file. Two formats are provided for each image.

The logo incorporates our full name and the Beneficence icon. The treatment shown here is the formal, institutional identity, and it is used on all official communications of the university.

Official Ball State University Beneficence Logo

Ball State Vertical Color Logo

After receiving permission, you may download color and black and white images of the Official Ball State Beneficence Logo.


Download Logos

The athletic logo for men’s and women’s intercollegiate athletics is the Official Ball State University Athletics (Cardinal Head) Logo. This spirit logo is reserved for official athletics business as determined by Intercollegiate Athletics:

  • official stationery
  • business cards
  • sports advertising
  • uniforms, publications
  • programs
  • licensed apparel and novelties

Request Permission

All Ball State University logos are registered trademarks and must be used with permission.

Permission to use the Official Ball State Athletics Logo for noncommercial uses must be obtained from Intercollegiate Athletics at 765-285-3242.

Permission to use the Official Ball State Athletics Logo for commercial uses such as sportswear and novelty items must be obtained from Trademark Licensing at 765-285-1104.

Official Ball State Athletics Logo — Reserved for Athletics Use Only

Charlie Cardinal LogoAfter receiving permission, you may download color and black and white images of the Official Ball State Athletics Logo.


Download Logos