Michael Hanley

Michael Hanley

Associate Professor


Room:AJ 342

Educational Background:
MA Journalism and Photojournalism, Ball State University, 1978
BA Visual Design and Art, Purdue University, 1975

Professional Experience:
Hanley has a wide range of professional experience. He has been director of communications at Crowe Chizek and Co. LLP in Indianapolis. He worked with Conseco, Inc. as second vice president of branding. He has worked with advertising and marketing for Lincoln Financial Group in Fort Wayne, Ind., as well as marketing communication for the Indiana Gas Company in Indianapolis. He served as director of communications for both WaterFurnace of Indiana and Indiana Statewide Association of Rural Electrics. Hanley was a photographer for New-Sentinel in Fort Wayne, Ind. and for The Goshen News in Goshen, Ind. He has also been a field editor for Rural Electrification magazine in Washington, D.C.

Research/Creative/Publication Interests:
Mobile advertising and marketing, advertising, branding, integrated marketing communications, journalism, photojournalism, public relations

Research/Creative/Publication Career Highlights:
Hanley has researched and written numerous books, articles and other publications on such topics as cell phone usage and advertising campaigns, interactive media, telecommunications reform, mobile marketing and advertising strategy.

He created the Institute for Mobile Media Research at Ball State University in January 2009. He was editor-in-chief from 2006-2014 of the International Journal of Mobile Marketing (IJMM), published by the Mobile Marketing Association. In fall 2015, he created Mobile Monday News, a weekly blog about the mobile advertising and marketing industries.

Hanley was nominated for the 2008 TechPoint MIRA Award for his work with Ball State University on Interactive Television News & Advertising Design Project in May 2008. He won the Telly Award for natural gas radio advertisement, an international award given for radio advertising (1995). Hanley was given the American Gas Association Gold Award winner for advertising, marketing and communication programs, and collateral materials, 1991, 1994, 1995. He was the IABC - Indianapolis Chapter Communicator of the Year (1994). Hanley won a Pulitzer Prize for Local Reporting; won as part of a News-Sentinel newspaper photographer and reporter team that covered flooding of Fort Wayne, Ind. (1983). He was also Indiana Newspaper Photographer of the Year (1983).

Thesis/Creative Project Experience and Philosophy:
Hanley has served on several graduate thesis and creative project committees. His research interest is in the application and use of emerging technologies, especially mobile technology.  His focus is applied research methodologies and practices that can be applied to real-world problems and solutions. As editor of an international journal, Hanley enjoys working with graduate students to refine their research and papers for publication.