Students working together

If you keep up with the news, you see public relations or PR every day. But what is public relations? Public relations is about managing relationships between company brands and their audiences.

Sound like exciting and important work? It is. And if you have the energy to keep up with the busy but rewarding world of public relations, then Ball State’s nationally recognized public relations program, accredited by the Public Relations Society of America, is the perfect place for you.

What You Will Learn

After Ball State, you'll be ready to shape a narrative that gets the desired results for your clients. By the time you complete your degree, you'll know how to:

  • manage social media campaigns
  • write and deliver press releases
  • arrange photo shoots
  • organize and manage public events
  • handle crisis communications
  • interview on radio, television, or the web
  • promote arts or sports
  • manage a brand portfolio





A few of the classes you will take include:

  • Strategic Writing
  • PR Design and Production
  • Emerging Media AD and PR
  • Public Relations Campaigns

For a complete list of all the courses you will need to take and their descriptions, consult our Course Catalog.

View Catalog

Work for a Student-Run Agency

You won’t just sit in a classroom at Ball State. You’ll work alongside your classmates helping real clients address their needs by joining one of our award-winning student public relations or marketing agencies. Learn more.

What Can You Do with a Degree in Public Relations?

  • Account Executive
  • Media Relations Coordinator
  • Communications Director
  • Content Strategist
  • Event Planner
  • Publicist

Paying for Your Education

Department Scholarships

On top of the dozens of scholarships the university offers its students, our department gives awards every year to its own students to recognize them for their achievements. Learn more.

Ready to Apply?

Ready to take your first step to a successful career in journalism? Visit our campus to see our facilities and meet our professors and current students. Schedule your visit today or begin the application process by clicking below.

Apply Now