Students at computers

Do you get more excited about watching Super Bowl ads than the game itself? Do you think you have the drive and creativity to create them? Companies are looking for enthusiastic and creative people like you to produce ads and ad campaigns that bring their brand story to life in engaging ways through all types of platforms, including television, radio, smartphones, print, Internet, and social media. Ball State’s major in advertising gives you everything you need for an exciting, fulfilling career in the world of advertising.

Courses

Credits

120

Classes

The advertising world offers careers for all different types of people, from “idea people” to “people-people” skilled at managing client relationships. You’ll start with a set of courses that will teach you the fundamentals of all things advertising, such as:

  • Strategic Writing
  • Advertising Copy and Layout
  • Branding for Advertising and Public Relations
  • Media Research and Consumer Behavior

Then, depending on your area of interest, you’ll take advanced courses in social media management, advanced advertising media, international AD and PR, and integrated campaigns, to name a few.

For a complete list of all the courses you will need to take and their descriptions, consult our Course Catalog.

View Catalog

Work for a Student-Run Agency

You won’t just sit in a classroom at Ball State. You’ll work alongside your classmates helping real clients address their needs by joining one of our award-winning student public relations or marketing agencies. Learn more.

What Can You Do with a Degree in Advertising?

  • Account Executive
  • Account Coordinator
  • Media Research Director
  • Sales Manager
  • Art Director
  • Brand Consultant
  • Advertising Copywriter

Paying for Your Education

Department Scholarships

On top of the dozens of scholarships the university offers its students, our department gives awards every year to its own students to recognize them for their achievements. Learn more.

Ready to Apply?

Ready to take your first step to a successful career in journalism? Visit our campus to see our facilities and meet our professors and current students. Schedule your visit today or begin the application process by clicking below.

Apply Now