If you are a working journalist, you need to excel as a writer, critical thinker, and strategist. You also know how important it is to enhance your storytelling skills in a multimedia and multiplatform environment with expertise in media analytics and community engagement.

Jonathan Batuello was a traditional journalist before discovering literary journalism courses in Ball State’s master's program in journalism.
Read his story.

Or maybe you recently completed your undergraduate degree, and you're interested in earning a master's in an innovative program offering the latest skills in media technologies and narrative nonfiction.

After all, journalism is a changing profession. No longer is the journalist just a reporter and writer but a modern storyteller with many news gathering and news disseminating tools. Successful communicators of news and other media content must now have meaningful insights -- through media analytics -- into how audiences select, experience, and engage with digital media content.

The online MA program provides an opportunity for students to become better reporters and storytellers with an expertise in media analytics, as well as students who want to specialize in media analytics with an in-depth knowledge about the media industry.

Reporting and Storytelling specialization

Our 36-credit hour program's curriculum focuses on:

  • digital storytelling
  • data journalism
  • visual reporting
  • communication theory
  • literary journalism (long-form nonfiction)

Media Analytics and Management specialization

Our 36-credit hour program's curriculum focuses on:

  • content strategy
  • social media analytics
  • media management and entrepreneurship
  • audience insight and engagement
  • performance indicators and data metrics

Certificates in Journalism

Maybe you're not ready to commit to a master's degree. Consider either of our 15-credit hour certificates in emerging media and visual storytelling or literary journalism. A graduate certificate takes less time to complete, and all five of the courses can be applied toward a master's degree.


Ball State's distinguished faculty in the online MA in journalism program will give you the competitive, advanced skills needed for success in the media marketplace, whether you are a proven communicator or have no prior degree or experience in journalism.

Graduate Assistantship

During your studies, you may be able to work on campus as a graduate assistant, which provides a tuition waiver, an opportunity for an academic-year stipend, and excellent experience in working with departmental faculty and staff. We recommend applications be sent by March 1 for early consideration.

Students from Other States

If you live in a state other than Indiana, this information regarding state regulatory authorizations for distance programs might impact whether you can take courses from Ball State. 

Take the Next Step

Our 100 percent online master's program is convenient as well as competitive. Apply today, contact us with questions, request more information, or learn more about tuition, financial aid, and graduate assistantships. (Ball State University offers competitive tuition rates for its online and distance graduate programs. Plus, our online and distance students can be considered for all federal and state aid programs.)