Associate Professor of Marketing
Joseph Chapman, a professor in the Marketing and Management Department, earned his bachelor’s and MBA degrees from Ball State University and his doctorate from Virginia Polytechnic and State University (Virginia Tech). He joined the Ball State faculty in 1987.
Chapman’s teaching focuses on professional selling, sales management, and marketing principles, and he has over 20 years of teaching and consulting experience. Before obtaining his doctorate, Chapman was a computer sales representative (Burroughs Corporation) and a pharmaceutical sales representative (Burroughs Wellcome, Inc.). He was instrumental in the establishment and growth of Ball State’s nationally recognized sales program. The sales program has been listed as one of the nation’s best by several national publications.
Chapman has published research in several well-known business journals including the Journal of Personal Selling and Sales Management, the Journal of Marketing Theory and Practice, the Review of Business, the Journal of the International Society of Business Disciplines, the Journal of Business and Society, the Marketing and Management Journal, and the Marketing Education Review. He has also published and presented numerous papers at national and regional professional marketing, business, and sales conferences.
Chapman is an experienced business consultant. His consulting has focused on sales training, sales selection, customer satisfaction, customer service, and employee satisfaction as well as a variety of other sales and marketing related areas. He has been recognized by Big Brothers Big Sisters and the Muncie YMCA for his direction and support of local fundraising projects.