Student walking in a fashion show on campus

Our bachelor’s degree in fashion merchandising prepares you for the exciting, fast-paced world of fashion merchandising. As a student, you will grasp the theory and practice behind the fashion industry, including the fundamentals of promotion and marketing, retail buying, apparel manufacturing, wholesaling, visual merchandising, fashion product analysis, and international apparel markets.

Major Requirements

As a fashion merchandising major, you will complete a unique curriculum that prepares your for a variety of challenging career paths within the fashion marketing industry. You must also complete a minor in entrepreneurial management or marketing.


Total: 120

Classes You Will Take

A few of the classes you will take include:

  • Fashion Retailing, Management, and Branding
  • Visual Merchandising
  • Textiles for Apparel
  • Apparel Manufacturing and Wholesaling
  • Fashion Buying, Merchandising, and E-Commerce
  • Professional Development for Fashion Merchandising

View Degree Plan (PDF)

For a complete list of all courses and their descriptions, please see our Course Catalog.

View Catalog

What Can You Do with a Degree in Fashion Merchandising?

Our bachelor’s degree in fashion merchandising will prepare you for a career in the global fashion industry as a:

  • store manager
  • retail buyer
  • product developer
  • fashion consultant
  • merchandise manager
  • visual merchandiser
  • fashion forecaster
  • personal shopper
  • stylist

Paying for Your Education

Department Scholarships

About four of every five students receive some kind of merit- or need-based assistance with their tuition and fees. On top of the dozens of options our university offers its students, Miller College of Business gives several awards every year to its own students. Learn more.

Ready to Apply?

Are you interested in an undergraduate degree in marketing? The first step is to apply as an undergraduate to Ball State University. Start the journey today.

Apply Now

Want to Learn More?

Place matters, and that is particularly true on our beautiful campus—our size, our people, our culture, and our amenities. Come see it for yourself by scheduling a visit through our Office of Undergraduate Admissions. Or if you'd rather speak directly to someone in our department, feel free to call or email us.