What is marketing anyway? This is a question you’ll probably have to answer throughout your career. 

The American Marketing Association defines it as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals." 

So, that’s just about everything. It starts before a product is even conceived and keeps on going through fulfillment and customer service. There's a long list of career opportunities for marketing graduates, including:

  • account executive
  • advertising sales
  • business-to-business marketing
  • distribution management
  • insurance sales
  • Internet marketing
  • manufacturer representation
  • marketing communications
  • marketing research
  • product/brand management
  • professional selling
  • purchasing/supply management
  • real estate sales/brokerage
  • retail management
  • sales management
  • securities and financial services sales
  • service sales representation
  • travel agency
  • wholesale representation

Additional career opportunities include sports marketing, nonprofit marketing, packaging specialists, trade show specialists, international marketing, and customer relations.