As a part-time independent public relations consultant and a full-time faculty member, Deborah Davis brings real-time trends of the industry to her students in the master's in public relations
By being actively involved in the industry, I can share my recent experiences with students as well as stay on top of current trends.
Davis Brings Insights from Her PR Roles with Fortune 500 firms
When Davis, ABC, APR, and assistant professor of journalism, shares stories about Fortune 500 public relations campaigns and crises, she can't help but use some of her own experiences.
She was part of the corporate communications teams who gained approval of the $20 billion merger between health insurance giants WellPoint Health Networks, Inc., and Anthem, Inc. Davis also led a team that managed a high-profile contract battle between the newly merged company and a Midwestern hospital system.
“To use PR strategy to earn media coverage that favorably shaped public perceptions of the insurance industry and made a difference in the outcome was an incredible experience,” says Davis.
Managed Multiple Agencies
Davis played decisive roles with other corporations. For Eli Lilly and Company, one of the world’s largest pharmaceutical companies, she managed multiple national public relations agencies to support major product launches.
Before she transitioned to PR, Davis was an award-winning TV news producer. Davis represents many Ball State professors who have successfully practiced in the fields of public relations, journalism, advertising, and marketing, and make their experiences part of the classroom instruction.
You Can Learn from Their Careers
You may pursue the master’s in public relations fully on campus, fully online, or through a blended format. On-campus students have access to state-of-the-art facilities, including the Department of Journalism’s Holden Strategic Communications Center, Integrated Media Lab, and Unified Media Lab.
Online students are taught by the same distinguished professors who teach on campus. The online classroom features ongoing interaction with professors and classmates via email, discussion boards, file sharing, online chats, web page posting, and other communications.
Davis Stays Active Consulting
Although Davis is a full-time faculty member, she still works as an independent consultant and provides strategic counsel, media relations, crisis communications, and organizational communications for healthcare, technology, and nonprofit clients.
“By being actively involved in the industry, I can share my recent experiences with students as well as stay on top of current trends,” says Davis. “I love to engage students in a wide range of activities that blend theory and real-world situations.”
Start Now with Ball State Online
Do you want to work with faculty like Deborah Davis who teach full-time but still work in their industry?