In exploring the dual meanings of the term values – the monetary worth of something and a principle or quality that is inherently desirable – you quickly come across the moment when the two meanings intersect, which is when commercial and cultural values, though having different currencies, have the same ambition: to maximize potential. While not all projects are designed and built for monetary profit, those that instead seek primarily cultural relevance are too motivated by the production of value. When architects build, it is commonly understood to be a representation of personal values and even for some a kind of expression of a set of moral codes. Here architecture’s material and let’s say, spiritual values are brought together through the ambitions of the sponsor and the designer. Through a series of current projects, Neil Denari will uncover the productive tensions/differences/similarities between commercial and cultural value systems and the way that informs design logic as carried out within NMDA.