November 4, 2013
Tagline Takedown: Does College Tuition Match up to Post-Grad Success?
I next visited the website of Ball State University. I was interested in Ball State because it claims to offer "…the only PR master’s program certified by the Public Relations Society of America." I’m a PR guy, so that got my attention. I’m pleased to say that BSU’s website experience delivered on its "Education Redefined" tagline. In fact, the school tells its story through the eyes of a successful graduate, Colleen Bormann (who redefined her career path thanks to the Ball State education). BSU didn’t have to sell me on its cost/benefit ratio. One of its graduates did. That’s no b.s., just smart marketing.
Note: Associated Press distributed this story nationally.