September 12, 2014
John Jacobson, dean of the Teachers College at Ball State, is quoted.
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February 18, 2013
'Reader's Digest' Parent Company FIles for Bankruptcy Protection
"I think it probably is the end for Reader's Digest," David Sumner, a professor of journalism at Ball State University, tells our Newscast unit. "It's facing problems from two or three different levels — from declining readership, advertising, more so than the vast majority of American magazines."The average reader of the magazine, Sumner says, is in her 50s, and her household income is between $50,000 and $60,000. Note: This story ran on NPR affiliates across the nation.